Channel Mechanics

Your Channel Program Automation Platform

The world’s leading vendors use our platform to ensure ease of doing business for their partner community and channel teams, driving competitive advantage, accelerating revenue, and building partner loyalty.

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What Modern Deal Reg Programs Look Like

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Ease of Doing Business

Faster Time to Market

Budgetary Assurance

Partner Differentiation

Market Segmentation

Real Time Analytics and Reporting

Ease of Doing Business

Ease of doing business with partners is at the core of our Channel Program Automation Platform.
Our platform ensures a simple and consistent experience for you to design, configure, launch & measure the ROI on multiple programs for all partner types. By optimizing the operational aspects of your programs, you create a frictionless partner experience. And with partners working with between 8-10 vendors, utilizing our platform means your partner programs will shine through.


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Faster Time to Market

Delivering incentives to partners can typically take weeks. With the Channel Mechanics Platform this can be reduced down to hours.

Our channel automation platform offers a unique wizard driven approach that allows channel teams to launch partner updates easily and quickly. The result is real-time reporting on partner interaction & the ability to adjust incentives on the fly , thereby ensuring the highest possible success rates for programs.


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Budgetary Assurance

Regardless of the type of Incentives program being run for partners, controlling the associated budget often proves challenging.

On our Channel Program Automation Platform, the program budget can be set and as each transaction happens the budget is decremented in real time. Thereby eliminating the possibility of over-run. Additional funds can easily be added, and segmented based on partners, geographies or any other attribute as defined by the user.


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Partner Differentiation

The need to differentiate your partner base has never been greater. Having the tools to run Incentive programs that differentiate and target partners based on attributes such as product, price, accreditation, add-on services, geography and many others, is key to take up.

The Channel Mechanics  Channel Program Automation Platform easily enables partner differentiation, helps build loyalty and strengthens the vendor-partner relationship in terms of bringing offers to market and the resulting growth in revenue.


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Market Segmentation

The ever-changing landscape of the channel ecosystem demands getting the right offer, to the right partner, at the right time.

Ensuring great sales ideas are executed successfully comes down to how well an offer is delivered to the right audience. The ability to segment your market based on products, geographies, partner types and discounts to deliver targeted channel programs is no longer a nice to have, but a business necessity.


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Real Time Analytics and Reporting

With our channel program automation platform, vendors can see which partners accessed sales promotions and programs, what offers were viewed, the offers picked, the value and quantity of those selections and which distributors were utilized, all through a simple, easy to use dashboard.

Even more importantly, our metrics show which partners did not participate, allowing you to quickly assess the reasons why and adjust your offer on-the-fly, based on real-time market performance.


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Integrations

Our Channel Program Automation platform has a full suite of integration services from Single Sign On (SSO) at the front end to back-end ERP integration. Thereby ensuring the partner experience is completely seamless into your partner programs.

Latest news

Sep 10, 2021 | News and updates

Channel Programs To Complement Deal Registration

Deal registration is a critical part of any partner program. But what are some the best channel programs to complement deal registration?

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Sep 3, 2021 | News and updates

What Does a Successful Deal Registration Program Look Like?

What does a successful deal registration program look like? This was one of the topics under discussion at our recent webinar, What Modern Deal Registration Programs Look Like.

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Aug 25, 2021 | News and updates

Why Deal Registration is so Important in the Channel

Deal registration is important in the channel as it not only rewards partners for bringing in sales opportunities, but helps eliminate potential channel conflict.

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Aug 3, 2021 | News and updates

Five Predictors of Success for SaaS Renewals through Partners

Are Your Partners a Good Fit For SaaS Renewals? Sue Heintz examines 5 predictors of success to determine your optimal channel partner mix.

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Jul 6, 2021 | News and updates

What Do Modern Deal Registration Programs Look Like?

One of the most popular channel programs to offer to Partners is that of Deal Registration. But how are they evolving?

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Jun 24, 2021 | News and updates

Deciding on the Right Marketing Activities for your MDF Program

Eligible marketing activities for MDF are a hot topic, with vendors becoming more innovative in both what they can offer partners, and how MDF is dispensed...

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Jun 16, 2021 | News and updates

Channel Mechanics to Sponsor Channel Focus Live

Channel Mechanics is delighted to announce our sponsorship of Channel Focus Live in California from 2nd - 5th November 2021!

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Jun 10, 2021 | News and updates

How Can Vendors Best Align their MDF Program to Channel Strategy?

It can be easy sometimes for a vendor – especially one with thousands of global partners

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May 26, 2021 | News and updates

Running a Successful Channel Incentives Program

The channel has many moving parts, making it impossible to apply a one-size-fits-all approach to incentives. So how do vendors successfully execute channel incentive programs?

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May 20, 2021 | News and updates

Top Tips for Modernizing your Partner Incentive Program

With the channel partner ecosystem rapidly evolving, it can be difficult for vendors to keep their partner incentive programs modernized. We share some top tips.

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View All

Natalia Vianden

Senior Director Global Channel Programs

"Channel Mechanics has been essential for Extreme to allow visibility into our channel on how they are tracking towards their programmatic requirements and benefits. We create transparency and visibil...


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Lana King

VP Partner Programs, Training & Enablement

"Ease of doing business is at the heart of the Mitel partner program and helping our partners easily understand our program is key to ensuring engagement. To provide an ideal experience for our partne...


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Todd Shires

Channel & Distribution Director

“Building a go to market through the channel requires gathering data from multiple partners to get a complete picture of your business. Instead of building tools in house to aggregate POS data, we ...


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Dave Crilly

Senior Director of Partner Marketing

"Channel Mechanics’ customer support is unmatched. Everyone we’ve had the pleasure of working with is highly responsive, innovative, accommodating, and transparent.”...


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AJ Tedesco

VP Channels

“We utilize the Channel Mechanics platform to streamline our Deal Registration process, allowing for automated lead generation on SFDC upon approval and complete traceability for our partners. The p...


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Andrea Vanegas

Senior Global Program Manager

"Getting partners attention in a busy marketplace is challenging at the best of times and trying to gain alignment on an agreed set of goals can be a tricky proposition. By leveraging the Channel Mech...


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Have a Question?
Please get in touch with the Channel Mechanics team

Tel (US): +1 (408) 673 4008

Tel (UK): +44 (0) 20 8132 9860

Tel (IRE): +353 (0) 91 414070

Email: [email protected]

Send us a question.

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Have a Question?
Please get in touch with the Channel Mechanics team

Tel (US): +1 (408) 673 4008

Tel (UK): +44 (0) 20 8132 9860

Tel (IRE): +353 (0) 91 414070

Email: [email protected]

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