Channel Mechanics

Channel Mechanics sponsor Channel Focus North America (CFNA) 2016 in Hollywood, California

Channel Mechanics

Channel Mechanics was pleased to be a sponsor at the Channel Focus North America (CFNA) 2016 event held 4/19-4/22 in Hollywood, California. Mixing with the stars along Hollywood Boulevard from Channel Mechanics were Kenneth Fox, CEO, Seán O’Connell, Product Manager and Phil Wright, Global Sales.  The CFNA conference, organized by Baptie & Co and in its 19th year, was attended by over 200 senior channels executives from around the world.



Seán staffed the Channel Mechanics booth where our new video, channelIT, made it’s worldwide debut to the delight of all Channel Focus North America attendees.  We were lucky to have had a great booth location and were able to speak with most of the delegates at the conference during the course of the event.  Seán had a particularly busy few days as he ran demos and provided insights for many current and potential customers into how channelIT is disrupting the channel space.


With Seán busy with product demos of our SaaS platform, channelIT, Kenneth and Phil were free to attend many of the Channel Fundamentals Training sessions. Session highlights included Jeremy Butt’s presentation on “The 5 things every vendor should do to build stronger partner relationships” and “Channel ROI – How do you measure and benchmark your partner’s performance?” by Chris Doggess.

Channel Mechanics Sponsor Channel Focus North America 2016
Channel Mechanics

Outside of the channel training sessions, Kenneth and Phil were moderators of four workshops.   Ken chaired the “Golden Rules” session on “Channel ROI—measuring partner performance”, as well as the Discussion Workshops on “It’s Not all Cloud—how to build a channel program to respond to partners selling both on-premise and cloud offerings”   Phil meanwhile ran the Discussion Workshop “How do you enable your partners to sell business outcomes, not technology?


These forums were great ways to learn about how our customers are dealing with current channel challenges.   In turn, they were excellent venues for us to get the Channel Mechanics name out and establish us as a force in the tech channel space.

At the evening events, we were able to meet many senior channel executives and talk about the great things Channel Mechanics is doing to disrupt the channel, in an informal setting.   The first night was poolside at the Loew’s Hollywood Hotel and the second night was an outdoor patio reception at Madame Tussaud’s.

Channel Mechanics at Madame Tussauds
Channel Mechanics at Madame Tussauds

With our movie star good looks, many of the attendees understandably confused the Channel Mechanics team with actual movie and TV stars.  Despite this distraction, the team was able to carry on and come away from Los Angeles feeling confident that we have a truly revolutionary product in channelIT that is now more widely known as we go forward.


Click here for more information on Channel Focus North America.


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