Channel Mechanics

Channel Mechanics Global Channel Leaders Forum 2024

Channel Mechanics

Global Channel Leaders Forum 2024

Empowering Partners to Accelerate Revenue Generation and Optimize Performance

On Thursday, March 21st, Channel Mechanics will host the Global Channel Leaders Forum 2024 at the beautiful Testarossa Winery in Los Gatos, CA. Join us for a fun afternoon of networking and insights into partner strategies, while enjoying some of the most sought-after Pinot Noir and Chardonnay in California.


Date: Thursday, March 21st 13:30 – 17:00 PDT

Location: Testarossa Winery, Los Gatos CA

Full Agenda: here

Register Here


In 2024, the B2B technology industry will contribute over $5 trillion to global GDP, with Canalys predicting a staggering 73% will go to, through, and with channel partners. This presents a substantial opportunity for Vendors. However, seizing this opportunity necessitates effective management of partners across varying stages of maturity. Optimizing the partner journey, from onboarding, to nurture to scale, requires new approaches and greater automation. A partner-first approach is critical to winning partner mindshare and growing channel revenue.


Panel Topics:

Listen, as Margaret Adam, former IDC analyst and Head of Product Marketing at Channel Mechanics presents on the “State of Partnerships: Pathways for Success in 2024” followed by a panel discussion addressing key elements for enabling partners to accelerate revenue and maximize performance. Moderated by Bridge Partner’s Penny Byron, our panel represents a wide swath of global tech vendors leading this charge. Their interests and views are sure to resonate with all invited attendees:


    • Partner Journeys: While all partners are important, not all are equal. Understanding partner maturity and how best to engage with them, is key to increasing their contribution.
    • Partner Enablement: Research clearly illustrates end customers rank specializations in their top three reasons for selecting a partner, making partner enablement the key to unlocking enhanced revenue opportunities for partners.
    • Ease of Doing Business: Winning partners starts with winning experiences. Make partnering with you easy and profitable.
    • Partner Incentive Management: Partner Incentives form a central pillar in driving partner loyalty. As the partner ecosystem evolves, delivering and managing incentive programs plays a key role in competitiveness.
    • Partner Performance Dashboards: Automation enables detailed levels of insights into how partners are performing and enables account managers to become more sales focused.
    • The C-Suite: What communication expectations does the C-Suite expect from channel executives to secure buy-in.


Register Here


Panel Speakers: Global Channel Leaders Forum 2024

Brian Kroneman, AVP WW Channel Programs & Strategy at SentinelOne

Currently the AVP of Worldwide Channel Programs & Strategy at SentinelOne, Brian and his team hold responsibility for setting the overall direction of how SentinelOne interacts with and incentivizes the many partner types comprising its ecosystem. Prior to joining SentinelOne, Brian spent 5 years at Proofpoint in a similar capacity, and then 6 years at VeriSign / Symantec before that. He is a passionate believer in the value of the channel, is always eager to be able to show that value through data that can be shared both internally and externally, and is proud to play the role of juggling the interests of sellers on both the vendor and partner side, in a mutually beneficial way.


Helda Lopes, Head of Global Partner Programs and Marketing at Juniper Networks

Vice President of Juniper Global Partner Sales Programs, Helda is responsible for the strategy and development of Juniper’s Partner Program and channel investments, as well as sales achievement and incentive programs. She’s also responsible for delivering innovative solution-focused programs designed to develop new business as well as recruiting Juniper’s next-generation partners. Lopes most recently served as VP, of APAC Field Marketing, where she was responsible for field marketing and enablement strategies using market insights, demand generation, digital marketing, and partner co-marketing within the APAC theater. Prior to joining Juniper Networks, Lopes worked at Cisco Systems where she held various U.S. and global marketing roles, including establishing marketing relationships with VCE, NetApp, and Accenture


Scott Goree, Global Channel Chief at Skyhigh Security

Having joined Skyhigh in August 2022 as their first-ever Global Channel Chief, Scott is responsible for evolving the channel from the legacy McAfee Enterprise channel. Previously Sr. Director of Worldwide Distribution at Nutanix, Goree was responsible for the Worldwide Channel renewal business. He drove transformation in the channel by launching the “Elevate” Distribution program. While driving continuous growth, he continues to push partners and distributors to develop more autonomy in sales, customer success, and renewal motions. Scott has also worked in well-known companies such as Pure Storage and Cisco.


Jed Ayres, CEO at ControlUp

Widely recognized for the transformational impact he is making on the end user computing industry, Jed joined ControlUp as CEO in August 2023. With over 20 years of tech experience, his wide range of industry experience crosses workspace management, virtualization and mobility. Prior to joining ControlUp, he was the CEO at IGEL where he drove the company’s successful pivot from a hardware-centric to a software-first company and was instrumental in its acquisition by TA Associates. Before that, he was the SVP of Worldwide Marketing for AppSense, where he helped the company rebrand and achieve significant growth prior to being acquired by Thoma Bravo to be integrated into Ivanti.

Ayres was also CMO at MCPc, a $300m+ Solutions Provider in Cleveland that was acquired by Logicalis. Before this, he spent six years as SVP of Partner Management and Marketing at national solution provider MTM Technologies. He has also held a number of advisory board positions, including Citrix Platinum Council, VMware Global Partner Advisory Board, and the Cisco Marketing Council. Ayres holds a BS in Business Administration from Sonoma State University and an MBA from San Francisco State University.

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