Channel Mechanics

Channel Mechanics Return as a Sponsor of Channel Meet Up London 2024

Channel Mechanics

Channel Meet Up London: Driving Partner Sourced Demand

Channel Mechanics is proud to announce that we are returning sponsors for the first Channel Meet Up London event of 2024. Set to take place on Thursday 25th April at Twickenham Stadium, the day promises to deliver a mix of presentations, roundtable discussions, panel debates, and networking opportunities. All geared towards a theme that is sure to be front of mind for every channel professional: “Driving Partner Sourced Demand”.


Register Here


Channel Meet Up 2024: London

Date: Thursday, April 25th 2024

Time: 8:30 am – 4:00 pm

Full Agenda: here

Location: Twickenham Stadium, London


Join us for a day that promises to explore the innovative customer marketing trends that you can apply to evolve your partner marketing and drive partner-sourced demand. As well as this, a panel of industry experts will be on hand to answer all your questions including how to track and attribute partner demand? How to use your PRM to drive behaviour, and how to use segmentation to create personalised marketing for your partners?


    • Penta Stanley, Chief Marketing Officer at Kalray
    • Dinara B, WW Head of Channel & MSP Revenue Operations at Lookout
    • Geeta Dhiman, EMEA Channel Marketing Team Lead at Atlassian
    • Gemma Ainsley, Channel Marketing Manager EMEA at Thales Security



On the day, you can expect to hear an array of keynote presentations that aim to explore this year’s theme ‘Driving Partner Sourced Demand’. Along with an analyst keynote from IDC on their insight into the technology channel for 2024, there will also be a series of vendor keynote presentations where real-time experiences and best practices will be shared.

    • Isabelle Pampelune, SMB Business Development Director – EMEA Partner Development at Xerox
    • Simon Beard, Channel Management, EMEA & APAC at Ribbon Communications


Register Here


Table Topics:

Furthermore, you will have the opportunity to join two roundtable discussions throughout the day, facilitated by the sponsors. This offers a unique opportunity to share and establish strategies with fellow industry peers that will enable you to drive, track, and report on partner demand including:

    • How to Best Manage, Measure & Incentivize Partner Sourced Business hosted by Channel Mechanics
    • Build a Demand-First Concierge Program
    • Content Strategy to Deliver Audience & MQLs for Partners
    • Using Paid Media to Scale Partner Marketing Automation
    • Evolving Partner Marketing Programs in the Ecosystem Environment


Becoming a Member of Channel Meet Up Online:

In addition to attending, upon registering you will gain access to become a member of Channel Meet Up Online. A new feature to this year’s event, CMU Online will serve as a private, vetted space for senior level channel professionals globally to meet, share, collaborate, and access highly relevant resources. Its purpose is simple: to add value to the channel community in a secure, professional environment where members can discuss top-of-mind issues and also gain valuable input from their peers.


Buy Your Ticket Here


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