Channel Mechanics is delighted to announce our sponsorship of The Channel Meet Up for their upcoming UK event:
“Hi-Tech. Human Touch. Future-Proof your Channel Marketing”

Date: Thursday, 20 June 2019
Time: 08:30 – 16:00 BST
Location: The Runnymede on Thames Hotel, Windsor Road, Egham, TW20 0AG, UK
Join The Channel Meet Up along with Channel Mechanics in London for this free day of channel marketing best practice and insight, where we will discuss how emerging technologies like AI, machine-learning, and 5G mobility are set to change how we identify, reward, and engage with our channel partners.



For most of us, emerging technologies are still the stuff of Sci-Fi movies, but The Channel Meet Up asks what can we do in the short term to be prepared? How can we view technology as a facilitator rather than a replacement for the soft skills needed to build successful partner programs? We will explore what small steps can we take now with personalisation, segmentation, and program-based campaigns to inject a bit of magic and future-proof our channel marketing.
Mark Paine from Gartner will be presenting the latest research and his thoughts on the future of the channel. Along with Mark, Jeremy Butt, Senior Vice President International with Mitel will be speaking about the influence of emerging tech on Mitel’s channel. On the day, The Channel Meet Up will have a mixed format including an expert panel and table discussions on the following channel challenges within the context of emerging tech:
- GTM strategy
- On-boarding partners
- Partner Communications
- Digital and Concierge Marketing
- Rewards and Incentives
- MDF
- Data
The full agenda will be confirmed shortly.
Register now to secure your place on “Hi-Tech. Human Touch. Future-Proof your Channel Marketing” in London, with The Channel Meet Up.



Check out the next Channel Meet Up Event: Vendors are from Mars. Partners are from Venus.