Channel Mechanics

Channel Mechanics to Sponsor The Channel Meet Up California

Channel Mechanics

Channel Mechanics is proud to announce our continued sponsorship of The Channel Meet Up 2023, with the final event of the year taking place in San Jose, California. Join us on September 14th as we take one last deep dive into this year’s theme, ‘Partner Program Performance’. This unique, one-day event is guaranteed to unveil thought-provoking insight into the ever-evolving needs of partners that are visibly driving the latest industry trends. You won’t want to miss this one!


The Channel Meet Up California 2023

Date: Thursday, 14th September

Time: 8:30am – 4.00pm

Full Agenda: here

Location: The Double Tree by Hilton, San Jose, California


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The Keynotes

The day’s schedule comprises keynotes, panel discussions, and roundtable sessions, providing attendees with a variety of engaging options. Throughout the day, you will have the opportunity to attend three keynotes, each featuring prominent speakers.

  • Firstly, Kathy Contreras at Forrester will present key findings on “The State of B2B Partner Systems: Data Insights and Future Trends”.
  • Secondly, Hunter Haverty at Skyhigh Security will reveal his tips on “Partner Programs Best Practice; Simple, Predictable, Profitable”.
  • Lastly, Poupak Modirassari Enbom at Thales will be on-hand to discuss the ins and outs of “Marketing Innovation, Structuring a New Way to Reflect Changing Times”.


The Panel:

There will be a panel of industry experts ready to answer your questions and share their insight on the best practices for measuring and optimizing all elements of your partner program performance.

  • Alli O’Neal, Senior Manager of Global Partner Programs and Experience at Barracuda
  • Lisa Anderson, Senior Director of Global Channels and Academy at HID Global
  • Helena Belem Kuly, Partner Ecosystem Marketing at Cymulate
  • Kirk Matsuo, Senior Director, Global Channel Sales at Maxon
  • Helena Kuly, Marketing Director, Cymulate


Furthermore, attendees will have the chance to participate in an engaging series of roundtable discussions throughout the day. The table topics are targeted at discussing industry best practices among fellow peers, sparking invaluable conversations that will ultimately inspire you towards optimizing your Partner Program Performance. This will also provide a great opportunity for channel marketing professionals and program leaders to interact and network on the day.


Roundtable Topics Include:

    • Firstly, How the tools drive behavior and track Partner Program Performance, hosted by Channel Mechanics
    • Building loyalty across Partner Ecosystems to drive performance
    • Enabling and empowering Channel Sales
    • Driving Partner Performance
    • Gaining momentum through Ecosystem Marketing
    • Finally, can Partner feedback drive Partner Performance?


So, what are you waiting for? Register today and secure your spot at The Channel Meet Up California. It’s promises to be a day of exclusive insights into the current challenges and solutions with Partner Programs in 2023. And the best part… it’s free! But hurry, as tickets are limited.


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The Channel Meet Up California Keynote Speakers


Kathy Contreras, Principal Analyst at Forrester

Vice President and Principal Analyst at Forrester, Kathy is a passionate partner ecosystem and marketing professional with over 20 years of global experience in defining overall business, marketing, and partner ecosystem strategies; assessing and establishing operational readiness; and deploying related programs and initiatives to drive B2B success in accelerated timelines. Kathy has a broad base of partner ecosystem expertise across all partner types across industries and regions. She is certainly a welcome addition to the panel, bringing her skills in B2B marketing & strategy with a deep understanding of partner ecosystems and a sharp attention across programs, processes, and systems.


Hunter Haverty, Global Director of Channel Programs at Skyhigh Security

Hunter Haverty is a sophisticated, competent, and innovative IT professional, with more than 20 years of experience in business analysis, IT management, programming, enterprise architecture, business intelligence, and integration of enterprise applications. Adept at developing strategic enterprise initiatives through Agile project methodology, as well as traditional Waterfall project management. He is an expert at directing successful IT projects and technical initiatives; competent at reducing costs, improving efficiency, and increasing productivity. Equipped with the ability to lead, motivate, and coordinate technical teams and projects, complemented with proven expertise in planning and supervising installations and upgrades. Accustomed to working with end-users to determine requirements, address their needs, and resolving issues quickly and efficiently.


Poupak Modirassari Enbom, VP Global Marketing Cloud Protection and Licensing at Thales

Poupak leads the global marketing strategy and execution for Thales Cloud Protection & Licensing. Here, she is responsible for digital, regional, and channel marketing as well as brand, communications, content strategy, thought leadership, and opportunity generation in support of the company’s industry-leading access management and data security portfolio. She brings extensive digital security expertise, making data driven decision to inform go-to-market strategy. Previously, Poupak served as Vice President of Americas Sales for Identity and Access Management at Thales. With nearly 20 years of marketing and sales experience across multiple data security technologies and regions, she brings a deep understanding and global perspective of how to help customers secure their cloud and digital transformation journey.


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