Channel Mechanics

Building Sustainable Partnerships by Mastering Partner-Led Growth

Channel Mechanics


In this extract from the webinar titled “Partner Journey Excellence: Navigating the Path from Onboarding to Growing Sustainable Partnerships,” Margaret Adam, Head of Product Marketing at Channel Mechanics, joins Penny Byron, Principal Consultant Partner GTM at Bridge Partners, and Jennifer Judy, Senior Director of Global Partner Experience at HP.

Here, they discuss several go-to-market approaches, including mastering partner-led growth to bridge the gap between partner and vendor expectations in the following discussion: ‘Partner-Led Growth: Marketing, Lead Generation and Customer Acquisition’.


Listen in as Penny and Jennifer reveal insights on:

  • Partner-Led vs. Partner Fed: A Hybrid Approach
  • Enabling Go-To-Market Strategy with the Right Tools and Solutions
  • The Importance of Education in Empowering Partners to Sell


Want to learn more about Partner Journey Excellence? The full recording is available on demand now.


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