Channel Mechanics

Building the Business Case for PRM: Key Takeaways

Channel Mechanics


In this portion of the webinar titled “Building the Business Case for PRM: How to Persuade Stakeholders that PRM is the Right Investment for Your Organization,” Margaret Adam, Head of Product Marketing at Channel Mechanics, joins Scott Goree, Global Channel Chief at Skyhigh Security, Dave O’Callaghan, Partner & Co-Founder at Bridge Partners, and Kenneth Fox, CEO at Channel Mechanics.

Together they provide a snapshot of some practical insights and recommendations to construct a compelling business case for PRM investment in the following:  ‘Building the Business Case for PRM: Key Takeaways’.


Tune in as the panel reveals key takeaways including:

    • Simplicity is Key for Partner Engagement with Your PRM Platform
    • Utilizing PRM to Create Internal and External Visibility of Your Partner Program Builds Trust
    • Ease of Doing Business is Crucial to Win Partner Mindshare
    • Implementing a PRM Platform is Crucial to Future-Proof Your Channel


Want to learn more about Partner Relationship Management (PRM)? The full recording is available on demand now.


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