Home » Library » Download | Partner Levelling – Winning Partner Mindshare through Differentiation
Global Director of Marketing
October 5th, 2022
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Missed our webinar “Partner Levelling – Winning Partner Mindshare through Differentiation”? If so, we have some great news! The webinar is now available to watch on demand!
So if the thought of preparing a partner levelling program on a spreadsheet scares you, or you are wondering if platinum, gold, silver and bronze are still in vogue, we’ve got you covered. Pick up some great insights from our panel on how automation can both simplify the partner levelling process, while making it easier for partners to understand where they fit in your program.
Listen in as Channel Mechanics VP and General Manager Americas, JD Helms is joined by an international panel of channel professionals: Lana King, Vice President, Partner Programs, Training and Enablement at Mitel, Rachel Tuller, Head of Global Channels & Alliances at Cloudera and Kenneth Fox, CEO at Channel Mechanics.
The panel discussed the following points around Partner Levelling:
To conclude, the webinar covers key questions from the audience that you won’t want to miss. Along with some interesting results from our audience polls.
JD Helms is an accomplished and resourceful leader with significant experience in the Technology and Software-as-a-Service industries. He has built channel focused startups and taken them to successful exit. JD has established and led successful partnerships with companies of all sizes from global fortune 500 enterprises to small and emerging businesses. As an entrepreneur at heart, JD knows removing friction and creating meaningful mutually beneficial relationships drives successful business outcomes.
Rachel Tuller is a global Channel leader with a strong reputation for driving revenue-generating alliance and channel partnerships. With an early career start as a technical trainer, she transitioned into ops, strategy and sales where she established a solid foundation for channel leadership. Rachel’s experience includes start-ups, scale-ups and vendor organizations where she adopted a “build and grow” approach to channel sales programs, having built and scaled training & certification enablement models, next-generation partner programs and enablement offerings. Her passion for connecting others and creating new go-to-market opportunities that benefit all, equally inspires and energizes her. At Cloudera, Rachel oversees the global Cloudera Partner Network program and all strategic IHV, ISV and OEM relationships.
Lana King is a results-oriented strategic leader with over 20 years’ experience in the high-tech industry. Her passion is to cultivate positive working relationships and positively lead teams to success. Throughout her career, she has developed strategies and programs to recruit, retain, enable and develop partners through effective collaboration with sales, product management, marketing and finance. Lana is currently VP of Partner Programs, Training, and Enablement at Mitel where she develops programs, supports partners, and works on enablement and engagement activities. Prior to this, she was Director, NA DCG Partner Programs at Lenovo.
Kenneth is CEO of Channel Mechanics, a globally recognized leader of channel program automation software. Software some of the world’s largest vendors are now utilizing to automate the delivery of their partner programs. Certainly, with a career spanning over 20 years in the ICT sector, Kenneth is an industry leader with extensive channel, technology and sales experience. Previously, he has held senior leadership positions at Nortel, Avaya, APC and IBM. His reputation as a leader in implementing large scale channel, technology and business transformation projects is without doubt.
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