Channel Mechanics

Driving MDF Impact and ROI through Partners

Channel Mechanics


In this extract from the webinar titled “Market Development Funds: Maximizing the ROI of Your MDF Program in 2024,” Margaret Adam, Head of Product Marketing at Channel Mechanics, joins Julia Scully, Head of Global Channel Sales at ControlUp, Jessica Kottcamp, Sr. Director, Global Partner Marketing at Zendesk, and Jillian Curtis Channel Program Manager at Trellix.

Investing in your partner ecosystem, specifically in partner marketing, drives a powerful impact on sales. Here, the panel discusses how to motivate your partners and ensure they are performing marketing activities that will be impactful and drive ROI from a sales perspective, in the following discussion:  ‘Driving MDF ROI and Impact through Partners’.


Listen in as the panel reveals insights on:

    • Understanding Types of Partners and what Motivates them from a Sales Perspective
    • Implementing the Right Tools to Ensure Ease of Doing Business
    • Achieving Alignment with Your Partners through Customized Activities
    • The Importance of Partnership Between Sales and Marketing


Want to learn more about Market Development Funds? The full recording is available on demand now.


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