Channel Mechanics

eBook | Everything You Need to Know about Partner Incentives 2024

Channel Mechanics

eBook | Everything You Need to Know about Partner Incentives 2024

We recently hosted a webinar in Q1 of 2024 on partner incentivization strategies, titled “Navigating the Right Incentive for the Right Partner Type”. The panel of industry leaders included Laura Evans, Head of Global Channel Incentives & Distribution at HP, Alli Oneal, Sr. Manager of Global Partner Programs & Experience at Barracuda, and Kenneth Fox, CEO at Channel Mechanics and CTO at Allbound. Together, they shared insights about how they navigate, develop, and execute successful partner incentive programs to achieve competitive advantage.

Allbound, a leading Partner Relationship Management (PRM) vendor, recently acquired Channel Mechanics to form the most complete PRM on the market. Together, we have since compiled a round-up of the partner incentive webinar highlights, including key audience insights from the polls of 50+ vendor companies. We have also compared the responses to data from previous years to identify any key changes and trends for designing your 2024 partner incentivization strategy. We are happy to share these valuable findings with you in this eBook entitled “Everything You Need to Know about Partner Incentives 2024”.

 

The eBook focuses on several key findings including:

  • 5 Key Trends Impacting Partner Incentive Strategies in 2024
  • Why Do Partner Incentives Matter?
  • What Types of Partner Incentives are Popular?
  • Who Should You Incentivize?
  • When Should You Incentivize?
  • How to Run an Effective Incentive Program

 

In conclusion, it’s clear that the channel has transformed significantly over the last decade, becoming a more complex, interconnected ecosystem. As such, not only are there new partner types, but also new routes to market. Vendors therefore may need to rethink how they now incentivize their partners, as this will play a key role in creating competitive advantage while also ensuring that partners gravitate towards their solution instead of alternative choices.

So, are you ready to uncover what’s happening with Partner Incentives in 2024 and continue to grow partner revenue? Discover all you need to know, by downloading the eBook today!

 

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Discover how our channel enablement platform can transform your channel strategy. Schedule a demo today.


Schedule a Demo

Stay Connected

Follow Channel Mechanics on LinkedIn and Twitter to stay up to date on all things channel.


Schedule a demo

Discover how our channel enablement platform can transform your channel strategy. Schedule a demo today.


Schedule a Demo