eBook | Market Development Funds (MDF) in 2022
What’s Happening with Partner MDF in 2022
What is happening with Partner MDF in 2022? That’s the very question we put to the panel on our recent webinar “Building an MDF Program for Today’s Channel Ecosystem”. Channel Mechanics VP of Sales, John McArdle, was joined by an international panel of channel marketers: Ryan Griffis, Manager Global Channel Programs at Extreme Networks, Mimish Lesperance, Director Field Channel Marketing Americas at Barracuda and Kenneth Fox, CEO at Channel Mechanics as they discuss the future of MDF.
On the day, more than 100 people were in attendance at the webinar and participated in the webinar poll questions. With respondents representing 65+ vendor companies in 24 countries, these poll answers give a rich insight into what’s happening with MDF in 2022. Not to mention what your competitors are doing. We are happy to share these valuable finding with you in this MDF eBook.
The eBook focusses on a number of key research areas, with additional input from John McArdle:
- Firstly, Setting MDF Budgets and Partner Allocation
- Secondly, Determining the Right MDF Activities to offer Today’s Channel Ecosystem
- Measuring MDF Program ROI
- Managing Regional & Partner Variations for MDF
- Ensuring MDF Alignment to Business Goals
- Finally, Key Takeaways from the panel and the audience Q&A
Resource available to download now.
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