In this extract from the webinar titled “Building the Business Case for PRM: How to Persuade Stakeholders that PRM is the Right Investment for Your Organization,” Margaret Adam, Head of Product Marketing at Channel Mechanics, joins Scott Goree, Global Channel Chief at Skyhigh Security, Dave O’Callaghan, Partner & Co-Founder at Bridge Partners, and Kenneth Fox, CEO at Channel Mechanics.
Here, they discuss the importance of harmonizing channel automation goals with your organization’s overarching business objectives and how to prioritize specific goals that PRM can effectively address in the following discussion: ‘Aligning Your Partner Management Platform with Business Goals’.
Listen in as the panel reveals insights on:
- Utilizing PRM as a Driver of Partner Sales and Revenue Growth
- Implementing PRM to Recruit and Onboard Partners and Achieve Market Expansion
- Creating a Frictionless Channel Experience by Aligning Your Partner Program with a PRM Platform
- Catering to Your Business Partner Types and their Individual Needs Using PRM
- Visibility into Partner Engagement Metrics
Want to learn more about Partner Relationship Management (PRM)? The full recording is available on demand now.
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