Channel Mechanics

Improving MDF Usage and Ease of Doing Business

Channel Mechanics


During the webinar titled “Market Development Funds: Maximizing the ROI of Your MDF Program in 2024,” Margaret Adam, Head of Product Marketing at Channel Mechanics, joins Jillian Curtis Channel Program Manager at Trellix, Julia Scully, Head of Global Channel Sales at ControlUp, and Jessica Kottcamp, Sr. Director, Global Partner Marketing at Zendesk.

Uncertainties when utilizing an MDF Program can often lead to a large number of vendors not claiming their MDF budgets. Here, they discussed why automation is seen as a key component to ensure ease of doing business with partners, to increase their engagement and usage of your MDF program in this snippet: ‘Improving MDF Usage and Ease of Doing Business’.


Tune in as the panel touches on:

    • Ensuring MDF Activities are Easy to Use to Win Partner Mindshare
    • Bringing MDF to the Partner via Dedicated Information Spaces
    • Utilizing an Automated MDF Workflow to Drive Partner Engagement
    • Understanding Partner Business Goals during Onboarding
    • Analyzing Your MDF Claim Process Critically: Walk in Your Partner’s Shoes


Want to learn more about Market Development Funds? The full recording is available on demand now.


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