Channel Mechanics

Key Takeaways: MDF Success Factors

Channel Mechanics


In this segment of the webinar titled “Market Development Funds: Maximizing the ROI of Your MDF Program in 2024,” Margaret Adam, Head of Product Marketing at Channel Mechanics, joins Julia Scully, Head of Global Channel Sales at ControlUp, Jessica Kottcamp, Sr. Director, Global Partner Marketing at Zendesk, and Jillian Curtis Channel Program Manager at Trellix.

Together they discuss key attributes that make any MDF program successful in order to unlock the full potential of your Market Development Funds in 2024: ‘Key Takeaways: Market Development Fund Success Factors’.


Watch as the panel discusses:

    • Aligning Company and Partner Goals with MDF Activities
    • Importance of Strategic Business Planning with Your Partners
    • Regularly Communicating with Your Partners to Stay Aligned and Maintain Accountability


Want to learn more about Market Development Funds? The full recording is available on demand now.


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