Channel Mechanics

Key Trends in 2024 Impacting How Vendors Incentivize Partners

Channel Mechanics


In this extract from the webinar titled “Partner Incentivization Strategy 2024: Navigating the Right Incentive for the Right Partner Type,” Margaret Adam, Head of Product Marketing at Channel Mechanics, joins Laura Evans, Head of Global Channel Incentives & Distribution at HP, Alli Oneal, Sr. Manager of Global Partner Programs and Partner Experience at Barracuda, and Kenneth Fox, CEO at Channel Mechanics.

Partner Incentives play an essential role in creating competitive advantage and form a key pillar in successful partner programs. Nevertheless, as the partner ecosystem evolves, it is crucial that vendors continuously develop and execute successful incentive programs that align with these changes. Here, the panel discusses some of the key trends or market dynamics that they see having an impact on the way vendors incentivize partners in the following discussion:  ‘Partner Incentive Trends for 2024 and Beyond’.


Listen in as the panel reveals insights on:

    • Anticipating the Needs of Evolving Partner Business Models
    • Industry Shift Towards Longer Sales Cycles
    • Matching Incentives to Partner Capabilities
    • Aligning Your Incentivization Strategy with Company Goals


Want to learn more about Partner Incentives? The full recording is available on demand now.


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