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Global Director of Marketing
November 2nd, 2023
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If you were unable to attend our webinar ‘Building the Business Case for Partner Relationship Management: How to Persuade Stakeholders that PRM is the Right Investment for Your Organization’, we have some exciting news for you! The webinar is now available to watch on-demand, at your convenience.
So, if you’re wondering about the correct process for crafting a comprehensive business case for Partner Relationship Management (PRM) investment, this webinar is for you. Tune in as Margaret Adam, Head of Product Marketing at Channel Mechanics moderates a panel of channel experts, including Scott Goree, Global Channel Chief at Skyhigh Security, Dave O’Callaghan, Partner & Co-Founder at Vation Ventures, and Kenneth Fox, CEO at Channel Mechanics. Together, they shared a wealth of experiences, and practical insights, to provide you with the essential elements necessary to construct a compelling business case for PRM investment. They also discussed the vital steps required to secure buy-in and funding for your channel automation projects.
Lastly, the webinar also addresses key questions from the audience that you will find valuable. Additionally, there is a brief discussion regarding interesting results from our audience polls.
Most channel leaders grapple with the challenge of achieving more with fewer resources, balancing the imperative to deliver better results against a backdrop of budget cuts and resource constraints. In this climate, the need for efficient and effective Partner Relationship Management (PRM) has reached unprecedented levels.
Partner Relationship Management platforms enable you to automate channel processes, helping to streamline operations, boost efficiency, and empower account managers to engage in higher-value, strategic activities. However, how do you convince stakeholders that investing in Partner Relationship Management (PRM) is essential for your organization?
Scott joined Skyhigh in August 2022 as their first ever global channel chief and is responsible for evolving the channel from the legacy McAfee Enterprise channel.
Previously Sr. Director of Worldwide Distribution at Nutanix, Goree was responsible for the Worldwide Chanel renewal business. He drove transformation in the channel by launching the “Elevate” Distribution program. While driving continuous growth, he continued to push partners and distributors to develop more autonomy in sales, customer success and renewal motions. Scott has also worked in well-known companies such as Pure Storage and Cisco.
Dave has spent thirty-nine years as a senior executive in large tech corporations and seven years consulting to large corporations, including, Hitachi, Cisco, and VMWare. H is also a professor at the University of Denver.
Kenneth is CEO of Channel Mechanics, a globally recognized leader of channel program automation software, utilized by some of the world’s largest vendors to automate the delivery of their partner programs.
With a career spanning over 20 years in the ICT sector, Kenneth is an industry leader with extensive channel, technology and sales experience. Previously, he has held senior leadership positions at Nortel, Avaya, APC and IBM. He is a recognized leader in implementing large scale channel, technology and business transformation projects.
Margaret is Head of Product Marketing at Channel Mechanics. She is a renowned industry expert with extensive knowledge of partner ecosystems and go-to-market strategy.
With 25 years of experience spanning vendor, distributor, and partner domains, she comes to us from Salesforce, where she held senior roles in partner and industry marketing. Prior to that, she was an award-winning industry analyst for IDC in Europe, focused on GTM, ecosystem and partnering strategies.
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