Home » Library » On-Demand | Forget Surviving, How to Ensure your MDF Program Thrives in 2023
Global Director of Marketing
February 2nd, 2023
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Missed our webinar ‘Forget Surviving, How to Ensure your MDF Program Thrives in 2023’? We have some great news! The webinar is now available to watch on-demand!
So, if you’re looking to ensure your MDF program not only survives, but thrives in 2023, we’ve got you covered! Listen in as Channel Mechanics VP and General Manager Americas, JD Helms is joined by a panel of channel professionals: Janelle Mertens Global Director, Channel Operations at Informatica, Dave Jordan, Global Partner Programs and Strategy at Thales and Kenneth Fox, CEO at Channel Mechanics.
The panel discussed the following points around MDF:
To conclude, the webinar covered key questions from the audience you won’t want to miss. Along with some interesting results from our audience polls.
Janelle Mertens is the Director of Global Channel Operations at Informatica as the newly appointed leader, joining in August. Previously she was the Senior Director of Sales Operations for 3 years at Informa. For 5 years before that she helped build the partner program and systems from scratch at Genesys. Informatica is focused on growing their partnership footprint by incentivizing through rebates and MDF programs. Informatica has a robust program including partner types of Large hyper scaler technology partners, global partners, ISV, resellers, referral partners, and OEMs.
David Jordan is Senior Director, Global Partner Program and Strategy, Thales Cloud Protection and Licensing Solutions, the worldwide leader in data protection, providing everything an organization needs to protect and manage its data, identities and intellectual property. Dave brings over 25 years of experience and proven success in the channel, global marketing, product management and development spanning cloud, security, entertainment & media, communications, and CRM industries.
Kenneth is CEO of Channel Mechanics, a globally recognized leader of channel program automation software, utilized by some of the world’s largest vendors to automate the delivery of their partner programs. With a career spanning over 20 years in the ICT sector, Kenneth is an industry leader with extensive channel, technology and sales experience. Previously, he has held senior leadership positions at Nortel, Avaya, APC and IBM. He is recognized as a leader in implementing large scale channel, technology and business transformation projects.
JD Helms is an accomplished and resourceful leader with significant experience in the Technology and Software-as-a-Service industries. He has built channel focused start-ups and taken them to successful exit. JD has established and led successful partnerships with companies of all sizes from global fortune 500 enterprises to small and emerging businesses.
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