Missed our webinar ‘Leveraging Channel Incentives to Win Partner Mindshare’? If so, we have some great news! The webinar is now available to watch on-demand.
So, if you’re looking to discover how to manage all the moving parts of a well thought out and executed Incentive Program strategy, we’ve got you covered. Listen in as Channel Mechanics VP and General Manager Americas, JD Helms is joined by a panel of channel professionals: A.J. Tedesco VP of Channels at Securly, Simon Beard, Head of Global Channel Programs at Ribbon Communications and Kenneth Fox, CEO at Channel Mechanics.
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The panel discussed the following points around Channel Incentives:
- Firstly, Incentive Program Types: Rebates, Spiffs, Referral or Influencer
- Determining the Right Incentive Program Strategy
- Incentive Reward Types: Cash, Cards or Points – to the Partner Company or Individual
- Best Practice in Incentive Program Execution
- Finally, Key Takeaways
To conclude, the webinar covered key questions from the audience you won’t want to miss. Along with some interesting results from our audience polls.
Panel Speakers | Leveraging Channel Incentives to Win Partner Mindshare
A.J. Tedesco: VP of Channels at Securly
A.J. Tedesco is the VP of Channels at Securly. In this role, he has built a global channel with the unique challenge that Securly is the first pure SaaS, K-12 student safety vendor. To effectively serve this market, Securly’s channel incorporates both small and boutique partners as well as the largest DMR’s. This has led to an exciting and diverse partner landscape. His previous channel roles have ranged from startups to large public companies including Aerohive, Fortinet and FireMon. AJ is a Bay Area native.
Simon Beard: Head of Global Channel Programs at Ribbon Communications
Currently Head of Global Channel Programs at Ribbon, Simon has been selling equipment, software and services in the networking sector across Europe, Middle East, Africa, Asia and the Americas for over 30 years, with a successful track record in opening new channels to market. Starting his career with Nortell, he facilitated new partnerships in markets as diverse as Germany and Iraq, as well as global programs selling into the mobile telco space for both Aircom and Altobridge, then selling into the medium to large enterprise market for ECI Telecom and latterly Ribbon. A competitive rower and an alumnus of Imperial College London and Jesus College Cambridge, Simon is married with two children and is located in Birmingham, UK
Kenneth Fox: CEO at Channel Mechanics
Kenneth is CEO of Channel Mechanics, a globally recognized leader of channel program automation software, utilized by some of the world’s largest vendors to automate the delivery of their partner programs. With a career spanning over 20 years in the ICT sector, Kenneth is an industry leader with extensive channel, technology and sales experience. Previously, he has held senior leadership positions at Nortel, Avaya, APC and IBM. He is recognized as a leader in implementing large scale channel, technology and business transformation projects.
Moderated By
JD Helms: VP & General Manager Americas at Channel Mechanics
JD Helms is an accomplished and resourceful leader with significant experience in the Technology and Software-as-a-Service industries. He has built channel focused start-ups and taken them to successful exit. JD has established and led successful partnerships with companies of all sizes from global fortune 500 enterprises to small and emerging businesses.