Channel Mechanics

On-Demand | Maximizing the ROI of Your MDF Program in 2024

Channel Mechanics

On-Demand | Maximizing the ROI of Your MDF Program in 2024

If you were unable to attend our webinar ‘Market Development Funds: Maximizing the ROI of Your MDF Program in 2024’, we have some exciting news for you! The webinar is now accessible to watch on-demand, at your convenience. So, if you’re looking for methods to optimize your MDF Program and deliver measurable ROI, look no further. Together, our panel of industry experts explores key strategies to ensure a successful MDF program and discusses why measuring the ROI of your MDF program is no longer just nice to have.

 

Tune in as Margaret Adam, Head of Product Marketing at Channel Mechanics moderates a panel of channel leaders, including:

 

The panel explored the following areas regarding Market Development Funds in 2024:

      • Firstly, Driving Market Development Fund Impact and ROI through Partners
      • Improving MDF Usage and Ease of Doing Business
      • Delivering ROI from Your MDF Programs
      • Key Takeaways: Success Factors

 

Lastly, the webinar also addresses key questions from the audience that you will find valuable. Additionally, there is a brief discussion regarding interesting results from our audience polls.

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Maximizing the ROI of Your Market Development Fund Program in 2024:

Are you unlocking the full potential of your Market Development Funds in 2024? An MDF Program is now a core requirement in supporting partners to create awareness and generate demand for your brand in a competitive marketplace. However, merely providing funds does not guarantee partners will be successful in creating awareness and generating demand for your market offerings.

In this webinar, our panelists discuss the key attributes of a successful MDF program, and why automation is seen as a key component to ensure ease of doing business with partners. As well as the importance of measuring and reporting the ROI of MDF.

 

Panel Speakers | Maximizing the ROI of Your MDF Program in 2024

Julia Scully, Head of Global Channel Sales at ControlUp

Julia Scully leads the ControlUp Drive DX partner program, working with partners to enhance customer experiences and accelerate ControlUp DEX adoption.

She brings over a decade of invaluable experience from her 13-year tenure at Citrix, where she demonstrated exceptional prowess in spearheading inside sales and channel teams. Her contributions were instrumental in the development of robust partner playbooks and programs, resulting in an impressive 50% growth in channel contribution and sales within the commercial space.

Her strategic vision and hands-on approach were pivotal in achieving these remarkable milestones.

 

Jessica Kottcamp, Sr. Director, Global Partner Marketing at Zendesk

As the Senior Director of Global Partner Marketing at Zendesk, Jessica leads a dedicated team to drive growth and expand partner expertise. Her diverse skill set includes co-marketing, demand generation, content development, and team coaching.

With prior experience at Salesforce and Oracle, she brings a unique perspective to partner marketing, always aiming to amplify partners through shared customer success.

 

Jillian Curtis, Channel Program Manager at Trellix

Jillian Curtis is the Channel Program Manager at Trellix. She is responsible for the creation and execution of incentive programs including Market Development Funds, Rebates and Sales Incentives. Her main goal is to maximize Partner returns and support company sales goals.

Jillian is genuine, approachable, and transparent, always pushing to fully understand needs to effectively provide output. These attributes transfer to her personal life where she enjoys live-music, visiting National Parks and hosting friends and family.

 

Moderated By

Margaret Adam: Head of Product Marketing at Channel Mechanics

Margaret is Head of Product Marketing at Channel Mechanics. She is a renowned industry expert with extensive knowledge of partner ecosystems and go-to-market strategy.

With 25 years of experience spanning vendor, distributor, and partner domains, she comes to us from Salesforce, where she held senior roles in partner and industry marketing. Prior to that, she was an award-winning industry analyst for IDC in Europe, focused on GTM, ecosystem and partnering strategies.


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Discover how our channel enablement platform can transform your channel strategy. Schedule a demo today.


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Stay Connected

Follow Channel Mechanics on LinkedIn and Twitter to stay up to date on all things channel.


Schedule a demo

Discover how our channel enablement platform can transform your channel strategy. Schedule a demo today.


Schedule a Demo