Home » Library » On Demand | Partner Incentivization Strategy 2024
Global Director of Marketing
January 25th, 2024
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If you missed our webinar ‘Partner Incentivization Strategy 2024: Navigating the Right Incentive for the Right Partner Type’, we’re delighted to inform you that the recording is now accessible for on-demand viewing, to watch at your convenience. So, if you’re seeking best practices for designing your 2024 partner incentivization strategy, look no further. Together, they shared practical insights about how they have navigated, developed, and executed successful partner incentive programs, and how they have overcome common pitfalls in order to achieve competitive advantage.
Tune in as Margaret Adam, Head of Product Marketing at Channel Mechanics moderates a panel of channel leaders, including:
Lastly, the webinar also addresses key questions from the audience that you will find valuable. Additionally, there is a brief discussion regarding interesting results from our audience polls.
Partner Incentives play a key role in creating competitive advantage and form a key pillar in successful partner programs. Nevertheless, developing and executing successful Incentive Programs can have many pitfalls and this is often a struggle for vendors. Successful incentive strategies require a considered approach for both program design and execution. From determining the most suitable incentive types, whether it be a spiff, rebate, or promotion, to securing budget and support from your C-Suite.
Addressing these considerations is crucial for the success of your incentive program and, ultimately, for achieving the objectives of these programs. While there is no one-size-fits-all approach to partner incentives, knowing which incentive to offer which partner, and when, will play an integral part in the success of your incentivization strategy in 2024 and beyond.
Laura Evans is a dynamic and innovative Global Channel Leader with over 30 years of experience in enterprise hardware, voice, video and software. As a recognized leader in Channel Sales, Laura is passionate about Channel Enablement, ever since her first sales role in distribution.
Consequently, this launched her channel career into high-tech sales & product management, business development, and go-to-market strategy with F500 companies including Symbol Technologies, Motorola, Avaya, SOTI, Zebra, Poly and most recently HP.
Alli is the Senior Manager of Global Partner Programs & Partner Experience at Barracuda, a trusted partner and leading provider of cloud-first security solutions. In her role, she is responsible for maintaining the Barracuda Partner Success Program, ensuring that partners adopt and utilize the channel program resources and infrastructure.
She also works closely with Barracuda’s local country teams to adapt and leverage partner program initiatives to help build local channel business.
Kenneth is CEO of Channel Mechanics, a globally recognized leader of channel program automation software, utilized by some of the world’s largest vendors to automate the delivery of their partner programs.
With a career spanning over 20 years in the ICT sector, Kenneth is an industry leader with extensive channel, technology and sales experience. Previously, he has held senior leadership positions at Nortel, Avaya, APC and IBM. He is a recognized leader in implementing large scale channel, technology and business transformation projects.
Margaret is Head of Product Marketing at Channel Mechanics. She is a renowned industry expert with extensive knowledge of partner ecosystems and go-to-market strategy.
With 25 years of experience spanning vendor, distributor, and partner domains, she comes to us from Salesforce, where she held senior roles in partner and industry marketing. Prior to that, she was an award-winning industry analyst for IDC in Europe, focused on GTM, ecosystem and partnering strategies.
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