On-Demand Webinar | Partner Journey Excellence
Did you miss our webinar ‘Partner Journey Excellence: Navigating the Path from Onboarding to Growing Sustainable Partnerships’?. If so, then we have some exciting news for you! The webinar is now available for on-demand viewing, to watch at your convenience.
If you’re looking to create excellence in the partner journey and generate sustainable value for your partners, look no further. Listen in as Margaret Adam, Head of Product Marketing at Channel Mechanics moderates a panel of channel professionals, including Jennifer Judy, Sr. Director, Global Partner Experience at HP, Penny Byron, Principal Consultant, Partner GTM at Bridge Partners, and Kenneth Fox, CEO at Channel Mechanics. Together, they explored optimizing each stage of the partner journey in order to create a thriving and successful partner ecosystem. They also discussed leveraging technology and automation to enhance the partner experience and the best practices they have identified along the way.
The panel discussed the following points around Partner Journey Excellence:
- Firstly, Striking the Optimal Balance: Recruiting New Vs. Nurturing Existing Partners for Sustainable Growth
- Partner Onboarding: Navigating the Path to First Revenue and Beyond
- Partner-Led Growth: Marketing, Lead Generation, and Customer Acquisition
- Ascending Partnerships: Advancing Through Competence and Unleashing New Value Streams
- Key Takeaways
Lastly, the webinar addresses key questions from the audience that you will find valuable. Additionally, there is a brief discussion regarding interesting results from our audience polls.
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Navigating the Path from Onboarding to Growing Sustainable Partnerships:
The partner journey serves as a strategic roadmap to navigate through various stages of partnership development. Creating excellence in the partner journey is crucial for building partnerships that generate sustainable value for both you, and your partners. By optimizing each stage of this partner journey, communication, trust, and transparency are enhanced. All of which serve as fundamental pillars for a thriving and successful partner ecosystem.
However, building successful partnerships is not a one-time event, but an ongoing process that entails multiple stages. Partner journey excellence involves continuous efforts in nurturing to evolve the partnership over time. From the initial building phase to ongoing nurturing and growth. By consistently investing in the partner journey, organizations can foster lasting and mutually beneficial partnerships that stand the test of time.
Panel Speakers | Partner Journey Excellence
Jennifer Judy: Sr. Director, Global Partner Experience at HP
Jennifer Judy’s career is characterized by a remarkable journey of accomplishments, leadership, and dedication within the realm of channel management. Drawing from two decades of experience, she possesses an unwavering passion and dedication to achieving excellence in channel-related matters.
Currently, she leads the global HP | Poly partner experience. Here, Jennifer has made it her mission to transform the partner experience by creating an organization that is easy to do business with, promotes partner self-sufficiency, and fosters an environment to enable partner profitability. Jennifer’s achievements also extend to leadership roles in channel programs and experiences at Ruckus Networks, Brocade, Avaya/Nortel, and CommScope.
Her accolades include being named Channel Chief for three consecutive years (2021-2023), winning the CRN Women of the Channel award six times (2018-2023), and earning a spot on the list of “100 People You Don’t Know but Should“.
Penny Byron: Principal Consultant, Partner GTM at Bridge Partners
Penny Byron is an industry recognized channel expert and thought leader, with expertise in building successful Partner GTM, Demand Generation and Revenue Growth Strategies.
She is the founder of two successful start-ups with a long history of senior marketing roles and consulting services. She has worked with market leaders like Cisco Systems, Adobe, Check Point, Juniper, Gitlab and Extreme Networks. As the Principal Consultant and Subject Matter Expert for the Partner GTM practice at Bridge Partners, Penny has deep awareness of current partner channel and industry dynamics, business drivers, and functional best practices.
She also works with industry leaders and the cloud and SaaS innovators who are defining tomorrow’s marketplace, to grow revenue, activate channels, accelerate pipeline and create value.
Kenneth Fox: CEO at Channel Mechanics
Kenneth is CEO of Channel Mechanics, a globally recognized leader of channel program automation software, utilized by some of the world’s largest vendors to automate the delivery of their partner programs.
With a career spanning over 20 years in the ICT sector, Kenneth is an industry leader with extensive channel, technology and sales experience. Previously, he has held senior leadership positions at Nortel, Avaya, APC and IBM. He is a recognized leader in implementing large scale channel, technology and business transformation projects.
Moderated By
Margaret Adam: Head of Product Marketing at Channel Mechanics
Margaret is Head of Product Marketing at Channel Mechanics. She is a renowned industry expert with extensive knowledge of partner ecosystems and go-to-market strategy.
With 25 years of experience spanning vendor, distributor, and partner domains, she comes to us from Salesforce, where she held senior roles in partner and industry marketing. Prior to that, she was an award-winning industry analyst for IDC in Europe, focused on GTM, ecosystem and partnering strategies.