Channel Mechanics

On-Demand | The Partner Leveling Advantage

Channel Mechanics

On-Demand | The Partner Leveling Advantage: Unlocking Partner Potential through Differentiation

If you missed our webinar ‘The Partner Leveling Advantage: Unlocking Partner Potential through Differentiation’, we’re delighted to inform you that the recording is now accessible to watch on-demand, at your convenience. So, if you’re looking for methods to differentiate your partner ecosystem and drive channel program success, look no further. Together, our panel discusses the importance of partner leveling as a strategic approach to managing partnerships and unlocking partner potential.


Tune in as Margaret Adam, Head of Product Marketing at Channel Mechanics moderates a panel of channel leaders, including:


The panel explored the following areas regarding Partner Leveling in 2024:

      • Firstly, Why Partner Leveling is Key in Today’s Complex Partner Ecosystem
      • Key Requirements of a Modern Leveling Program Experience
      • Leveraging Data to Track Partner Performance and Optimize Future Program Design
      • Key Takeaways: Achieving Positive Partner Engagement with Your Leveling Program


Lastly, the webinar also addresses key questions from the audience that you will find valuable. Additionally, there is a brief discussion regarding interesting results from our audience polls.

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Unlocking Partner Potential through Differentiation:

Partner Leveling or tiering is a foundational element in driving a successful channel program. Enabling vendors to differentiate partners on criteria that are a core part of their go-to-market strategy, while at the same time making it easy for partners to understand the rules of engagement, goes a long way toward unlocking the potential within your partner ecosystem. By categorizing partners based on their performance and engagement, vendors can provide benefits in line with achieving a specific level within the program.

With the advent of new channel program automation platforms, partner leveling no longer involves grueling spreadsheet projects. A platform-based approach transforms the execution of a leveling program from a mundane, error-prone, after-the-face exercise into a real-time visual experience for both partners and vendor users.

Providing an easy to use, visual representation of your leveling program that shows partners how they are performing is much more motivational. This approach drives them to strive for higher program tiers and reap greater rewards. This also has the added benefit of providing the vendor’s channel teams with a single lens on partner performance. Ultimately creating a much more sales-oriented organization.

90% of vendors globally are using some form of partner leveling to differentiate their partner ecosystem. With that, it’s no longer a question of if you should implement it, but how to design a program that unlocks the potential of your partnerships.


Panel Speakers | The Partner Leveling Advantage

Natalia Vianden, Global Partner Programs & Strategic Initiatives at Extreme Networks

Natalia Vianden is an experienced channel professional with over 20 years of experience in the networking industry. She has a proven track record of devising and implementing strategic channel programs within the networking sector. Most notably, she launched the Global Channel Partner Program for Extreme Networks, integrating channel programs through five acquisitions.

Since joining Extreme in 2000, Natalia has held a variety of channel roles, expanding her knowledge and expertise over the years. She led the relationship with one of the company’s strategic alliance partners in EMEA, before subsequently being appointed Channel Director in 2011. In 2012, Natalia began leading the Global partner and distribution programs. She is laser-focused on delivering the best outcomes to Extreme’s partners and joint customers, earning her the CRN 5-Star Partner Program Award for 8 consecutive years.

She has extensive experience as a leader and presenter and is an integral part of Extreme’s Partner Conferences. In her role today, she drives Global Strategic Partner Engagements, such as building Investment & Growth Plans for Strategic Partners, leading and expanding Partner Advisory Council Programs, as well as managing the Global Reseller Program.


Dave Jordan, Global Partner Programs & Strategy at Thales

David Jordan, Global Partner Program and Strategy at Thales Cloud Protection and Licensing Solutions, the worldwide leader in data protection, provides everything an organization needs to protect and manage its data, identities, and intellectual property. Dave brings over 25 years of experience and proven success in the channel, global marketing, product management, and development spanning cloud, security, entertainment & media, communications, and CRM industries.


Kenneth Fox, Chief Executive Officer at Channel Mechanics

Kenneth is CEO of Channel Mechanics, a globally recognized leader of channel program automation software, utilized by some of the world’s largest vendors to automate the delivery of their partner programs.

With a career spanning over 20 years in the ICT sector, Kenneth is an industry leader with extensive channel, technology, and sales experience. Previously, he held senior leadership positions at Nortel, Avaya, APC, and IBM. He is recognized as a leader in implementing large-scale channel, technology, and business transformation projects.


Moderated By

Margaret Adam: Head of Product Marketing at Channel Mechanics

Margaret is Head of Product Marketing at Channel Mechanics. She is a renowned industry expert with extensive knowledge of partner ecosystems and go-to-market strategy.

With 25 years of experience spanning vendor, distributor, and partner domains, she comes to us from Salesforce, where she held senior roles in partner and industry marketing. Prior to that, she was an award-winning industry analyst for IDC in Europe, focused on GTM, ecosystem and partnering strategies.

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Discover how our channel enablement platform can transform your channel strategy. Schedule a demo today.

Schedule a Demo

Stay Connected

Follow Channel Mechanics on LinkedIn and Twitter to stay up to date on all things channel.

Schedule a demo

Discover how our channel enablement platform can transform your channel strategy. Schedule a demo today.

Schedule a Demo