Channel Mechanics

The Importance of Partner Leveling in Today’s Complex Partner Ecosystem

Channel Mechanics


In this extract from the webinar titled “The Partner Leveling Advantage: Unlocking Partner Potential through Differentiation” Margaret Adam, Head of Product Marketing at Channel Mechanics, joins Natalia Vianden Sr. Director, Global Partner Programs & Strategic Initiatives at Extreme Networks, Dave Jordan, Global Partner Programs and Strategy at Thales, and Kenneth Fox, CEO at Channel Mechanics.

Having a leveling program helps to manage the growing complexities seen in the modern partner ecosystem, with more partner types to engage with and varying sales motions required for each partner type. Here, the panel discusses their thoughts on why leveling programs are now more critical than ever in the following discussion:  ‘The Importance of Partner Leveling in Today’s Complex Partner Ecosystem’.


Listen in as the panel reveals insights on:

    • Segmenting Partners in Today’s Complex Ecosystem
    • Implementing a Program to Cater for Multiple Partner Types
    • Standing out in the Crowd to Win Partner Mindshare
    • Ensuring Ease of Use and Relevancy for Your Partners


Want to learn more about Partner Leveling? The full recording is available on demand now.


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