Channel Mechanics

Types of Incentive Programs and Applicable Use Cases

Channel Mechanics


During the webinar titled “Partner Incentivization Strategy 2024: Navigating the Right Incentive for the Right Partner Type,” Margaret Adam, Head of Product Marketing at Channel Mechanics, spoke with Laura Evans, Head of Global Channel Incentives & Distribution at HP, Alli Oneal, Sr. Manager of Global Partner Programs and Partner Experience at Barracuda, and Kenneth Fox, CEO at Channel Mechanics.

Here, they discussed the various incentive program types that are available to offer partners including SPIFFs, Rebates, and Promotions. They also explored the process when deciding what type of incentive will be the most effective to move the needle with a specific objective, and the key factors to consider when choosing which incentive to offer in this snippet:  ‘Understanding Incentive Program Types with Applicable Use Cases’. 


Tune in as the panel touches on:

    • Eliminating Incentive Program Complexity when Partners Go-To-Market
    • Utilizing Automation to Track Partner Performance and Reach New Heights
    • Tailoring Incentives Based on Global/Regional Variations and Partner Eligibility
    • Offering Incentive Types Based on Company Goals and Objectives


Want to learn more about Partner Incentives? The full recording is available on demand now.


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