Channel Mechanics

Unleashing New Value Streams Through Partner Training

Channel Mechanics


In this excerpt taken from the webinar titled “Partner Journey Excellence: Navigating the Path from Onboarding to Growing Sustainable Partnerships,” Margaret Adam, Head of Product Marketing at Channel Mechanics, joins Jennifer Judy, Senior Director of Global Partner Experience at HP, and Penny Byron, Principal Consultant Partner GTM at Bridge Partners. The purpose of their discussion revolved around how to encourage partners to make the commitment to engage in partner training in the following snippet: ‘Ascending Partnerships: Advancing Through Competence and Unleashing New Value Streams’.


Tune in as Jennifer and Penny discuss the following:

  • Leveraging Channel Partner Incentive Programs to Grow Partner Competencies
  • Incentivizing the Company vs. the Individual
  • Building a Community for Your Partner Ecosystem


Want to learn more about Partner Journey Excellence? The full recording is available on demand now.


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