Home » Library » Webinar Download | Pitfalls To Avoid Launching and Scaling An International Channel
Global Director of Marketing
July 17th, 2020
Est. reading time
Our webinar “Pitfalls to Avoid when Launching And Scaling an International Channel” is now available to download. Listen in as special guest speakers, Justine Cross, Managing Director, EMEA Channels and Nehul Goradia, Co-Founder, Enabler ONE join Channel Mechanics VP Sales, John McArdle to discuss how best to plan for Success in Launching and Scaling an International Channel.
– Firstly, where established vendors scaling their channel come unstuck
– What a solid channel strategy and plan look like
– The skills profiles needed to build/scaling a channel
– How the right channel tools, processes and platforms can keep you on track
– And lastly, Top tips for building your channel right, first time
When scaling internationally, many companies look to establish a channel to do so. Like any aspect of growing your business, building a channel is more likely to be successful if you have pre-defined goals, an outline strategy and a plan for how to achieve it. However, many companies ignore these basic rules of business. They just go for it – and then lament the fact that it didn’t work out. Therefore, finding, evaluating and recruiting the right partners requires a disciplined process and rigorous qualification.
Defining common definitions of “success” for both you and your partners is critical to allow objective review of partnership outcomes.
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