Channel Mechanics

Download | Building an MDF Program for Today’s Channel Ecosystem

Missed our webinar “Building an MDF Program for Today’s Channel Ecosystem“? The good news is that the webinar is now available to watch on demand. Listen in as Channel Mechanics VP of Sales, John McArdle, is joined by an international panel of channel marketers: Ryan Griffis, Manager Global Channel Programs at Extreme Networks, Mimish Lesperance, Director Field Channel Marketing Americas at Barracuda and Kenneth Fox, CEO at Channel Mechanics as they discuss the future of MDF.

 

So if you’re wondering whether an MDF program is still relevant in today’s partner ecosystem or indeed how best to measure and justify the ROI of your program, you are sure to pick up some good tips from our panel session.

 

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The panel will focus on the following discussion points around Market Development Fund Programs:

  • Firstly, Setting MDF Budgets and Partner Allocation
  • Secondly, Determining the Right MDF Activities to offer Today’s Channel Ecosystem
  • Measuring MDF Program ROI
  • Managing Regional & Partner Variations for MDF
  • Ensuring MDF Alignment to Business Goals
  • Finally, Key Takeaways

 

To conclude, the webinar covers key questions from the audience you won’t want to miss. Along with some interesting results from our audience polls.

 

Panel Speakers | Building an MDF Program for Today’s Channel Ecosystem

 

Ryan Griffis, Global Channel Programs Manager at Extreme Networks

Ryan is an accomplished tech channel professional with 15 years’ experience built through diverse Marketing and Operations roles. Having started his career agency-side, he assisted many of the world’s top 50 tech companies to achieve channel operational excellence. Subsequently he transitioned to the vendor-side with Extreme Networks. Ryan is currently Global Channel Programs Manager at Extreme and leads the Extreme Market Development Funds program, a major component of the CRN multi-5 star rated Extreme Networks Partner Program. Ryan has a firm belief in continuous improvement. In his time at Extreme, he has overseen extensive internal and external education, simplification and automation to improve planning and efficiency as well as partner experience.

 

Mimish Lesperance, Director Field Channel Marketing Americas at Barracuda

Mimish is a passionate Channel advocate and Marketeer with versatile knowledge on Channel marketing strategy development. In addition to the management of complex global partner programs and initiatives. Having started her career in Cisco Systems, she spent 20 years in multitudes of Channel Sales and Marketing roles. After a 20-year tenure, she joined Poly where she focused on driving and execution of global strategic channel projects. Mimish joined Barracuda in December 2019, bringing more than 25 years of Channel Experience to her role as Snr. Director of Channel Marketing. Here she is passionate about developing marketing strategy in alignment with Channel Sales to drive high performing channel marketing activities. She is an advocate for programs including MDF, partner enablement and campaigns that drive demand for Barracuda’s Channel partners.

 

Kenneth Fox, CEO at Channel Mechanics

Kenneth is CEO of Channel Mechanics. During his time here, he has built the company from a startup to a globally recognized leader of channel program automation software. Software that is now utilized by some of the world’s largest vendors to automate the delivery of their partner programs. Certainly, with a career spanning over 20 years in the ICT sector, Kenneth is an industry leader with extensive channel, technology and sales experience. Previously, he has held senior leadership positions at Nortel, Avaya, APC and IBM.


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Discover how our channel enablement platform can transform your channel strategy. Schedule a demo today.


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Stay Connected

Follow Channel Mechanics on LinkedIn and Twitter to stay up to date on all things channel.


Schedule a demo

Discover how our channel enablement platform can transform your channel strategy. Schedule a demo today.


Schedule a Demo

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