Home » Library » Using Channel Data to Guide Decision Making
Head of Marketing
June 8th, 2017
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In the new data economy, the best business decisions are data-driven. To stay ahead of the curve, companies must use channel data to better understand, reach, incent and drive loyalty among partners, develop new revenue streams, and dramatically improve operational efficiencies in the channel.
Without utilizing data effectively, some of the best channel programs will quickly fall behind. As companies map out their channel objectives for the next few years, they should commit to cutting through the noise and clutter and making data analytics the crux of their indirect selling strategy.
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