Whitepaper: When Seeing Is Believing…..The Importance of Effective Demo Programs in Experiential Sales
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Today, the advantages of helping customers understand, internalize and imagine the benefits of a vendor’s solution via experiential demo programs is well established. Yet, even today, some vendors balk at investing in this key component of a fully articulated “whole product.”
Not something that is merely “nice to have”, a vendor demo program is a key component of an experiential sale. A good demo program combines readily accessible product and expertise – supported by a solid operational backbone – to give customers the experience they need to understand, internalize and imagine the benefits of a vendor’s solution. No vendor should forego the significant financial benefits of a demo program because of culture, fear of abuse or lack of resources.
Download our complimentary whitepaper now: The Importance of Effective Demo Programs in Experiential Sales
There are many options for vendors to design and execute a program that fits their size, budget and resource parameters.
The objective of this whitepaper “The Importance of Effective Demo Programs in Experiential Sales” is to frame a discussion about demo program strategy, design and management in order to help vendors ask – and answer—the five key questions inherent in this important channel enablement tool.
- When should you have a demo program?
- How complete is your demo strategy?
- How effective is your demo program design and resource allocation?
- How well are you managing the risks?
- How and where can you improve?