Channel Mechanics

Channel Mechanics to Sponsor The Channel Meet Up Boston

Channel Mechanics

Channel Mechanics are on the road once again as we continue our sponsorship of The Channel Meet Up 2023, with the next event taking place in Boston, Massachusetts. Join us on June 15th as we continue to delve into this year’s theme Partner Program Performance. This jam-packed event will provide a great opportunity for channel marketing professionals to interact, network, and reflect on the ever-evolving needs of partners that are visibly driving the latest industry trends.


The Channel Meet Up Boston 2023

Date: Thursday, 15th June

Time: 8:30am – 4.00pm

Full Agenda: here

Location: The Canopy by Hilton, Boston

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On the day, there will be three keynote speakers including David Silke at Centripetal, Rachel Tuller at Cloudera, and Victoria Albert at INFUSEmedia. They will explore best practices when optimizing all the elements of your Partner Program, and how best to measure success. Additionally, there will be a panel of industry experts on-hand to answer your questions and share their insight on how best to measure your partner program.  Furthermore, there will be the opportunity to engage in an insightful series of roundtable discussions throughout the day.


Roundtable Topics Include:

    • How the tools drive behavior and track partner program performance, hosted by Channel Mechanics
    • Building loyalty across partner ecosystems to drive performance
    • Enabling and empowering channel sales
    • Finally, does MDF drive performance or does performance drive MDF?


So, what are you waiting for? Register today and join us for the Channel Meet Up Boston. It’s guaranteed to be a day of exclusive insight into the current challenges and solutions with Partner Programs in 2023. And as a sponsor, we are delighted to offer you a complimentary ticket. But hurry, as tickets are limited!


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The Channel Meet Up Boston Keynote Speakers


Rachel Tuller, Head of Global Partner Strategy and Ecosystem Programs, at Cloudera

Rachel is a Global Alliance and Channel Leader with decades of proven success in Alliance Management, Partner Sales, Channel Marketing and Channel Programs. Her experience includes start-ups, scale-ups and enterprise organizations in a multitude of tech industries. She brings to Cloudera her expertise building and running high-performing partner teams around the world, executing go-to-market models. Without doubt, she excels at designing, developing, and delivering channel enablement, demand generation, and certification programs for all partner types including value-added resellers, distribution, GSI, ISV, alliances, and cloud partners.


Dave Silke, Chief Marketing Officer, at Centripetal

Dave has 30+ years of global marketing and partner experience. The current CMO and EMEA MD for Centripetal, Silke is subsequently responsible for establishing and executing the global marketing and partner programs in addition to driving the European expansion. From 2020 to 2022, Dave was the Chief Marketing Officer for Mitel. Here, he was accountable for leading the global marketing and partner activities for one of the globes iconic communications brands. Dave is a native of Galway, Ireland, and passionately believes in the balance between the art and science of marketing.


Victoria Albert, VP Marketing, at INFUSEmedia

Victoria is responsible for building and overseeing all of INFUSEmedia’s marketing initiatives with a heavy focus on growth and sales/marketing alignment. She is a strategist and thought-leader, as well as a brand evangelist. In particular, she passionately merges traditional and digital marketing into a solid, proven plan that creates maximum visibility and sales. She is also an expert at identifying and developing solutions that fit client needs, and building long and short-term business plans, inclusive of strategies, staffing, budgets, metrics.


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