Channel Mechanics

Content Management System (CMS)

Drive partner enablement with a targeted self-service Content Management System

Channel Mechanics

A single centralized hub for all relevant partner marketing materials.

A Partner Content Management System (CMS) is essential for effective partnership enablement and collaboration. It centralizes all content, offering partners a unified platform for accessing all their resources, such as marketing collateral, promotions, product information, partner program updates, price books and training resources.

Segmentation allows you to personalize which content partners can see, ensuring they receive tailored information based on factors such as partnership type, role, geography, tier, and more. This ensures partners only see content that is relevant to them.

You can also embed co-branding capabilities into your marketing collateral, making it easier for partners to market and sell your solution.

Analytics within the CMS provide valuable insights into partner interactions, giving insight into content performance and partner engagement.

The Channel Mechanics CMS enables more efficient collaboration, seamless information sharing, easier co-marketing and improves communication, ultimately nurturing stronger, more productive partnerships.

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Benefits of The Channel Mechanics Content Management System (CMS)

  1. Single Source of Resources – Provide a secure, centralized hub for all relevant partner materials.
  2. Targeted Content Delivery – Cater to different partner types, tiers, roles, and geography.
  3. Engagement and Education – Ensure partners stay engaged and informed with easy access to marketing, promotions, pricing, product information, and program updates.
  4. Engagement Metrics and Lead Indicators – Access analytics to assess content performance and partner engagement.
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Simon Beard

Head of Channel Programs

The implementation of Channel Mechanics not only overcame challenges, it was delivered successfully to exacting time constraints and also transformed the way we engage with our partners.  The intuitive interface has really simplified interaction, bringing much greater efficiency and ease of doing business with our partners.

Key Features

Key Features

  • Centralized location for partner content with an enhanced, user-friendly interface.
  • Simplify content publishing and management through an intuitive self-service platform.
  • Segment content delivery -based on roles, partner type, geography, and more.
  • Deliver personalized, relevant content at all stages of the partner journey.
  • Easily upload documents, links and/or videos (code, link or mp4).
  • Add search tags and edit with embedded image editing software.
  • Enable partners to easily co-brand marketing collateral.
  • Self-service capability to edit, re-order, add new content groupings.
  • Set expiration dates for content, receive automated notifications to proactively manage resources.
  • Track partner engagement, manage content, and actions with an easy-to-use interactive content management dashboard.

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