Channel Mechanics

Demo / Not For Resale (NFR) Program

Seed target markets by ensuring all partners get their correct allocation with our Demo / Not For Resale (NFR) program

Ensuring your target markets are continuously seeded and your partners are trained up on your latest product offers is critical to future revenue streams.

A Not for Resale (NFR) program provides generous discounts on products used in non-revenue generating activities for internal use, in your demo and lab environments, or to use for training purposes.

Our NFR module gives you the capability to design, launch, manage and measure demo programs in real time. As a vendor, ensuring partners are both knowledgeable and in a position to showcase your products or services, is of critical importance.

Offering a world class Not for Resale (NFR) program gives your channel partners’ technical teams hands-on experience of your products and gets those products into a demo environment to support customer consideration.

A well designed and well executed NFR program will ensure all partners get their correct allocation of units or budget for new products ahead of market launch. This approach drives accelerated product adoption across all partners and end customers and enables Vendors to maximize revenue on new products. Having the tools and systems in place to manage the NFR program eliminates program abuse, ensuring no margin erosion and providing all partners with their fair share of new units.
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Benefits of The Channel Mechanics Demo/NFR Program

  1. Fully support partners in their business development efforts by providing an adequate demo allocation, to all partners
  2. Easily make changes to reflect market conditions and launch to the channel immediately
  3. Fully enforce partner entitlement rules and monitor budgetary limits to eliminate breaches
  4. Monitor demo program progress at the program, product and partner level with real-time reporting
  5. Ensure all partners receive their fair share of NFR product entitlements and eliminate program abuse
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Natalia Vianden

Director Global Channel Programs

We use Channel Mechanics to run our global Not For Resale (Demo) programs for both our resellers and distributors. The platform provides us with complete control of partner allowances, preventing program abuse and ensuring budgetary compliance. As new products are introduced they can be added to the program via the platform, allowing our partners to request quotes in minutes for solutions they will use for customer demonstration to drive demand. The real-time reporting capability allows us to monitor our demo program uptake at a program, product or partner level.

Key Features

  • Flexible selection of program rules in terms of: Eligibility, Entitlement, Compliance and Budget
  • Dashboard and workflow alerts to keep your demo/NRF program under control
  • Ensures all partners get the correct allocation of Demo units
  • Ensure an evenly seeded market based on the vendor needs
  • Audit trail through program lifecycle
  • Ability to override allowance upon request with approval process
  • Real-time reporting to monitor performance, track entitlements and manage accounting accruals
  • For a 2-tier model the demo program can be offered seamlessly through your distributors without incremental workload for them or for your partners


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