Channel Mechanics

Global Channel Leaders Forum 2022

Channel Mechanics

Global Channel Leaders Forum 2022

How Vendors Embracing Automation are Doing More with Less


They say on St. Patrick’s Day, the entire world is Irish. So, who better to celebrate with than Channel Mechanics! This year on Thursday, March 17th Channel Mechanics will host their Global Channel Leaders Forum 2022. The event will take place at the beautiful Testarossa Winery in Los Gatos, California. Join us for a fun afternoon of wine tasting, networking, channel knowledge and maybe even a “cúpla focail”.

Join us for light refreshments and some of the most sought-after Pinot Noir and Chardonnay wines in California. Whilst at the same time listening to our panel discuss how channel program automation is transforming the partner experience. Have your taste buds tantalized over the impact automation is having on:

    • Ease of Doing Business:, Partners and Distributors have choices. The easier it is to interact with your brand, the stickier partners become.
    • Partner Differentiation: The need to differentiate your partner base has never been greater. Partner differentiation helps build loyalty and strengthen these partnerships in terms of the offers they can bring to the market and the resulting growth in revenue.
    • Distribution: The two-tier model adds an additional layer of complexity to the channel. Having the right level of automation in place simplifies transactions for vendors, partners and distributors.
    • Partner Performance Management: Automation enables detailed levels of insights into how partners are performing and enables account managers to become more sales focused.
    • Referrals: The ever-evolving channel landscape is producing more referral partners. Automation creates simple pathways to these new revenue opportunities.


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Moderated by Blazing Channels Consulting founder, Penny Byron, our panel represents a wide swath of global tech vendors dominating their space. Their interests and views are sure to resonate with all invited attendees:


On the Day

  • 2:00 – 2:15 Registration
  • 2:15 – 2:40 Wine Tasting and Networking
  • 2:40 – 2:45 Panel Introduction
  • 2:45 – 3:25 Panel Discussion
  • 3:25 – 3:40 Q&A Session
  • 3:40 – 5:00 Networking and Wine Tasting


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About the Panel


Penny Byron

Penny Byron is the president and founder of Blazing Channels Consulting. She is the founder of two successful start-ups with a long history of senior marketing leadership roles and consultative services to industry leaders like Cisco Systems, Adobe, Check Point, Juniper and Extreme Networks. As a strategic global marketing leader, Penny works with clients to identify new opportunity and drive revenue growth with innovative marketing and demand generation strategies.


Gordon Mackintosh

Gordon Mackintosh has many years’ experience leading high-performance teams in executive sales and channel management roles. At Juniper, he is responsible for driving partner go-to-market strategy and sales, along with the company’s virtual sales organization. Gordon’s team is chartered with delivering greater business outcomes through Juniper’s broad portfolio, as well as simplifying the process of doing business with Juniper.

Prior to joining Juniper, he was Global Head of Channels and Distribution at Extreme Networks, where he deployed new partner programs and initiatives, driving partner growth and profitability, as well as managing investments in growing virtual sales teams. Before Extreme Networks, Mackintosh held a number of positions at Cisco Systems developing industry-leading partner GTM programs and leading direct and indirect sales teams for cloud and software solutions in small and medium enterprise markets.


Nick Tidd

Nick Tidd has occupied the technology industry for 30 years and, as a result, has extensive experience in global business, partner ecosystems, marketing, distribution and operations. He has a demonstrated track record for building, mentoring and motivating sales teams while remaining focused on revenue growth and business alignment. In his role as Vice President, Global Channel Sales, at Poly, he leads the global partner strategy and program to accelerate Poly’s worldwide partner business.

Nick’s channel influence and advocacy is well known and has earned him many accolades over the years by the technology and channel community, being repeatedly named Channel Chief by CRN, a “builder and visionary” by CDN, “Channel Maverick” by ChannelWeb; and more recently, Nick was named to CRN’s “Top 25 IT Channel Sales leaders” and a “Top Gun 51” by Channel Partners.


Natalia Vianden

Natalia is the Global Director of Channel Programs at Extreme Networks, having worked in the networking industry for 20+ years. She has a proven track record of devising and implementing strategic channel programs. Most notably, launching the Global Channel Partner Program for Extreme Networks. Natalia moved into a global channel role, leading the integration of the Extreme Networks and Enterasys Partner Programs in 2014, followed by the expansion of the programs based numerous integrations with Zebra, Brocade, Avaya, Aerohive and Ipanema.

Natalia is laser focused on delivering the best outcomes to Extreme’s partners and their customers, earning her the CRN 5* Partner Program Awards eight years in a row. She has extensive experience as a leader and presenter and sits on a number of partner advisory boards.


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