Channel Mechanics

Webinar | Modernizing Incentive Programs for Today’s Channel

Channel Mechanics

Modernizing Incentive Programs for Today’s Channel

Looking to take your channel incentives to the next level? If so, join Channel Mechanics for the upcoming webinar “Modernizing Incentive Programs for Today’s Channel “, with guest speakers Sunny Song, Director, Channel Operations at SentinelOne and Margaret Fetting, Channel Strategy, North & Latin America, Zebra Technologies.


Date: Wednesday, March 24th

Time: 8am PST/11am ET/ 3pm BST



According to Accenture, 76% of business leaders say their current business model will be unrecognizable in the next 5 years, with ecosystems being the main change agent. While partner incentives form a central pillar in all good channel programs, ensuring these incentives are modernized and optimized to drive partner loyalty creates many challenges in today’s ever changing channel ecosystem.


Incentive program owners must now take into account more variables than ever before. These include new partner types such as influencer and referral partners and new product offers including SaaS and MRR models. In addition, these variables need to co-exist with current partners and product offers. Therefore, executing successful incentive programs requires a fresh approach to ensure you are winning partner mindshare.


Join Channel Mechanics and Guest Speakers, Sunny Song, Director Channel Operations, SentinelOne Margaret Fetting, Channel Strategy, North & Latin America, Zebra Technologies as they discuss how to Modernize Incentive Programs:


– Modernizing Incentive Programs for today’s channel

– SaaS & MRR Incentive Programs

– Incentive models for Referral, Influencer and Traditional partners

– Successful Incentive Program execution

– Key takeaways

– Finally, take the opportunity to ask the panel your burning questions


Hear from leading channel practitioners about how world class vendors are modernizing Channel Incentives for their new partner ecosystem.


Panel Speakers | Modernizing Incentives Programs


Sunny Song, Director Channel Operations, SentinelOne

With over 20 years industry experience, Sunny is a Channel Operations enthusiast working to streamline processes and create operational efficiencies for a great user experience. A graduate of the University of Texas, she has developed her career in the Information Technology sector, working with industry giants 3 Com, Sun Microsystems, NetApp, Qlik, Splunk and FireEye, where she is Director of Partner Programs and Operations. Moreover, her role involves developing, operationalizing and optimizing programs, processes, and systems to help enable FireEye to scale its global channel sales.  Sunny’s attention to detail and strategic vision combines for the perfect balance required for today’s channel professional.


Margaret Fetting, Channel Strategy, North & Latin America, Zebra Technologies

Instinctive and results-oriented, Margaret is a Channel Marketing Strategist with over 20 years’ experience in brand marketing, marketing strategies and marketing communication. An MBA graduate of Lake Forest Graduate School, she thrives on developing, managing and executing programs that enhance channel partners and key stakeholders’ knowledge, engagement, and loyalty/alignment. Having recently returned to Zebra Technologies, Margaret has previously worked with LG Electronics, Direct Wines and Culligan International.


Kenneth Fox, CEO, Channel Mechanics

Kenneth Fox is the CEO of Channel Mechanics, an award-winning SaaS provider. The company has developed a suite of CIPM solutions to help vendors manage and maximize sales through their channel. His expertise includes Channel Strategy, Enablement, Development and Incentive Models. He has previously worked with industry giants IBM, Nortel, Avaya and APC.




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