Successful First Year and Appointment of Kenneth Fox as CTO

Channel Mechanics Crowns Successful First Year with Award Win and the Announcement of Kenneth Fox as CTO

Significant milestones achieved by cloud-based channel enablement start-up

Channel Mechanics, the cloud-based channel enablement company, has announced that Kenneth Fox joins the Galway based business as the Company’s first Chief Technology Officer (CTO), following a successful first year that has seen the team grow from one full-time employee to 14. Other milestones reached include; expansion into the US, signing a major global manufacturer as a first customer and being awarded a Business Entrepreneurship Award, presented by Irish Prime Minister Enda Kenny.

The Company’s impressive first year performance is built on a strong foundation of a robust enterprise class “Channel Enablement as a Service” solution for all vendors that use distribution channels. Being totally cloud-based Channel Mechanics provides the capabilities for rapid execution of sales and marketing programs, promotions or initiatives, through all tiers of the channel to provide customer satisfaction, brand preference and business growth without the need to invest in complex operational infrastructures.

“We’re delighted to officially announce Kenneth to the team. He’s already playing a pivotal role in the Company as we move from being a technology-led start-up with a fantastic product, to a serious player that can deliver an enterprise-class solution to the market for some of the technology industry’s biggest organizations. This has been a fantastic first year for us receiving Enterprise Ireland funding and support, growing the business and opening an office, and successfully launching our product live with a global customer without any problems.”

said Andy Simpson, Founder and CEO, Channel Mechanics.

Kenneth brings with him over 20 years ICT sector experience working for companies such as IBM, Nortel and Avaya. He has a deep (10+ years) domain knowledge as a Technical Leader for Enterprise-class e-Business software delivered in a multi-tenant channel technical environment, so is well placed to help Channel Mechanics as the Company continues to grow and expand.

“These are exciting times for the Company. We’ve already achieved phenomenal growth and we’re particularly proud that the pilot went well and then the full application release in Q3 with our first major customer was a success too, 2013 is an important year for us now as we’ll continue to develop the product roadmap and look to add other customers to our client list as we expand into new territories and beyond just the ICT sector.”

said Kenneth Fox, Chief Technical Officer, Channel Mechanics.

Additional milestones for the Company in 2012 include; a complete external security review of the Application to ensure it complies to the highest industry standards and an on-going Building an integration roadmap with Salseforce. Additionally during Q4 last year, Channel Mechanics Signed contracts with three Go-To-Market (GTM) Partners in the US as the Company looks to expand its reach into new territories.

About Channel Mechanics

Channel Mechanics was founded by a team highly experienced in channel operations, channel sales, channel marketing and channel infrastructure to primarily focus on channel enablement and operational components for manufacturers that use distributors and re-sellers in the resale of their products and services. The founders have experience of large and small vendors in B2B and B2C environment and are experts in architecting, launching and operating channel go-to-market models globally.

The company’s mission is to provide enterprise “Channel Enablement as a Service” capabilities that allow rapid execution of sales and marketing programs, promotions or initiatives, globally or locally, through all tiers of the channel to provide customer satisfaction, brand preference and business growth without the need to invest in complex operational infrastructures.