Channel Mechanics

Channel Mechanics

Margaret Adam, Head of Product Marketing

Channel Mechanics delights today in announcing the appointment of Margaret Adam. Margaret joins the team in the position of Head of Product Marketing. 

Margaret is an industry expert renowned for her deep knowledge of partner ecosystems and effective go-to-market strategy.  Assuming the role of Head of Product Marketing at Channel Mechanics in June 2023, she brings with her an impressive 25 years of go-to-market (GTM) experience across various domains within the technology industry. During this time, she has held diverse roles in marketing, sales, and product management, spanning across distribution, vendor, start-up, and partner organizations. Most recently, she worked at Salesforce, where she served in strategic partner and industry marketing positions for the analytics product portfolio.

Prior to Salesforce, Margaret enjoyed a highly successful 13-year career as an award-winning analyst at IDC in Europe. Within this role, she led a group of analysts focused on technology and innovation ecosystems. She also played a vital advisory role, guiding and influencing go-to-market and channel strategies.

Originally from South Africa and currently living in London, Margaret has established herself as a sought-after keynote speaker at major industry events. In particular, she has shared her expertise on a wide range of topics, including cloud, partner ecosystems, industry ecosystems, diversity and inclusion, and go-to-market strategy.

Furthermore, Margaret’s contributions have been recognized through multiple industry awards, including the prestigious IIAR Analyst of the Year. More recently, she was named one of the top 14 Channel Influencers in EMEA for 2023 by Channel Futures. Margaret also holds a BA degree from the University of South Africa, and a Diploma with distinction from INSEAD’s Building Digital Partnerships and Ecosystems program.

Outside of work, Margaret is an avid outdoor enthusiast who enjoys taking long walks accompanied by her furry companions. She is currently traversing the English Coastal Path Trail and has completed sections of the Camino de Santiago. With a passion for travel, she has explored over 50 countries and has lived on three different continents. In her spare time, Margaret is also trying to complete her first novel.


Speaking about the appointment to her new role:

“I am so excited to join the Channel Mechanics team.  I have seen first-hand, how few vendors get channel management right.  There is a dire need for greater agility, more effective communication and, above all, simplicity.  This is where automation can help. Channel Mechanics have the perfect platform to meet these needs.  I am so looking forward to being part of the solution to help our clients improve channel efficiency and foster more effective partnerships.”

Margaret Adam



If you would like to join the Channel Mechanics Team, please check out our current vacancies. Or follow Channel Mechanics on LinkedIn and Twitter to stay up to date about all things channel.

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