Channel Mechanics

The Big Debate – To Tier or Not To Tier?

Channel Focus, the world’s largest and most successful community in the IT and Telecom industry, will host “The Big Debate – To Tier or Not To Tier? And Why”. This interactive webinar, will hosted by Rod Baptie, and a panel of industry experts including our very own Channel Mechanics CEO Kenneth Fox. In addition, Kenneth will be joined on the panel by Andy Arnold, EVP Ansira Channel, Laz Gonzalez, Cheif Strategy Officer with Zift and Kate Caday, Client Delivery Director with The Spur Group.


Date: December 7, 2021

Time: 10:00am PT / 1:00pm ET

Companies in the panel: Ansira, The Spur Group, Channel Mechanics, Zift Solutions

Topic: The Big Debate — to tier or not to tier? And Why.


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  • How do you define whether tiers are important for your organization?
  • What are the key reasons for and against tiers?
  • Are tiers important for your partners?
  • If tiers are in place to reward partner success
    • Are they delivering the results you want?
    • Are they rewarding the right partner behaviors?
    • And are they encouraging growth within your partner community?




  1. Kenneth Fox – CEO – Channel Mechanics
  2. Andy Arnold  – EVP Ansira Channel – Ansira
  3. Laz Gonzalez – Chief Strategy Officer – Zift
  4. Kate Caday – Client Delivery Director –  The Spur Group


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Further, to learn more about how Channel Mechanics are creating ease of doing business for vendors and channel partners, please click here to schedule a customized demo of our channel enablement platform.


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