Channel Mechanics

The Big Debate – To Tier or Not To Tier?

Channel Mechanics

Channel Focus, the world’s largest and most successful community in the IT and Telecom industry, recently hosted “The Big Debate – To Tier or Not To Tier? And Why”. This interactive webinar, hosted by Rod Baptie, and joined by a panel of industry experts including our very own Channel Mechanics CEO Kenneth Fox. In addition, Kenneth was joined on the panel by Andy Arnold, EVP Ansira Channel, Laz Gonzalez, Cheif Strategy Officer with Zift and Kate Caday, Client Delivery Director with The Spur Group.


Companies on the panel: Ansira, The Spur Group, Channel Mechanics, Zift Solutions

Topic: The Big Debate — to tier or not to tier? And Why.


Watch the Recording



  • How do you define whether tiers are important for your organization?
  • What are the key reasons for and against tiers?
  • Are tiers important for your partners?
  • If tiers are in place to reward partner success
    • Are they delivering the results you want?
    • Are they rewarding the right partner behaviors?
    • And are they encouraging growth within your partner community?




  1. Kenneth Fox – CEO – Channel Mechanics
  2. Andy Arnold  – EVP Ansira Channel – Ansira
  3. Laz Gonzalez – Chief Strategy Officer – Zift
  4. Kate Caday – Client Delivery Director –  The Spur Group


Watch the Recording


Further, to learn more about how Channel Mechanics are creating ease of doing business for vendors and channel partners, please click here to schedule a customized demo of our channel enablement platform.


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