Channel Mechanics

The Channel Meet Up Boston 2024 Sponsored by Channel Mechanics + Allbound

Channel Mechanics

Channel Meet Up Boston 2024

Driving Partner Sourced Demand


As the #1PRM platform, Channel Mechanics + Allbound is thrilled to be back as a sponsor for Channel Meet Up Boston 2024! Building on last year’s success, the event returns to the Canopy by Hilton on Thursday, June 20th. This year’s Channel Meet Up promises a dynamic program with keynote speakers, interactive roundtables, insightful panel discussions, and – most importantly – ample networking opportunities. Focused entirely on the hot topic of ‘Driving Partner Sourced Demand’, the Channel Meet Up Boston 2024 is a can’t-miss event for all channel professionals.


Register Here


Channel Meet Up 2024: Boston

Date: Thursday, June 20th 2024

Time: 8:30 am – 4:00 pm

Full Agenda: here

Location: The Canopy by Hilton



The day kicks off with a lineup of inspiring keynote speakers delving deep into the heart of this year’s theme, “Driving Partner Sourced Demand.” Infuse Media takes center stage, sharing exclusive insights from their “The Voice of the B2B Buyer Research.” This presentation will provide invaluable buyer behavior data to inform your strategies. In addition, industry leaders take the stage for a series of vendor keynotes featuring real-world experiences and best practices. Thereby allowing the audience to gain practical takeaways directly from industry experts.


      • Rob Rosa, SVP Global Service Sales & Customer Success at Extreme Networks
      • Victoria Albert, VP Marketing at Infuse Media
      • John Polly, VP Global Channel and Alliances, Thales Group



    • Sally Stephens, VP Channel Marketing & Alliances at SentinelOne
    • John Kaminski, Director of Alliances at BillingPlatform
    • Jason Rook, Sr. Director Product Marketing at Microsoft
    • Sarah Kelly, Global Partner Marketing at Recorded Future


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Table Topics

Furthermore, you will have the opportunity to join two roundtable discussions throughout the day, facilitated by the sponsors. This offers a unique opportunity to share and establish strategies with fellow industry peers that will enable you to drive, track, and report on partner demand including:

    • How to Best Manage, Measure & Incentivize Partner Sourced Business hosted by Channel Mechanics
    • Build a Demand-First Concierge Program
    • Content Strategy to Deliver Audience & MQLs for Partners
    • Using Paid Media to Scale Partner Marketing Automation
    • Evolving Partner Marketing Programs in the Ecosystem Environment


Becoming a Member of Channel Meet Up Online

In addition to attending, upon registering you will gain access to become a member of Channel Meet Up Online. A new feature to this year’s event, CMU Online will serve as a private, vetted space for senior level channel professionals globally to meet, share, collaborate, and access highly relevant resources. Its purpose is simple: to add value to the channel community in a secure, professional environment where members can discuss top-of-mind issues and also gain valuable input from their peers.


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