Webinar | Best Practice for
Maximizing SaaS Renewals via the Channel
Looking at ways for Maximizing SaaS Renewals? Vendors leveraging partners often focus most attention on new SaaS sales. However, smart vendors know that SaaS Renewal Sales can account for a significant portion of total annual revenue (ARR). If Channel Partners take your SaaS offerings to market, it is imperative that you engage with them during the renewals lifecycle. Partners often have long standing and trusted sales and services delivery relationships with the end customer and can significantly influence the ongoing purchase decision for your SaaS offerings. By leveraging the power of these relationships, partners have the opportunity to both upsell and cross-sell your offering to these customers.
So join Channel Mechanics and guest speakers Stuart Campbell, Senior Manager, Renewals EMEA at Nintex, Edmund H. Vasquez, Senior Manager, Global Service & Solutions at Extreme Networks and Maciej Danielski, Worldwide Inside Sales Manager, Channel Mechanics as they discuss Best Practices in Maximizing SaaS Renewals via the Channel.
Date: Thursday, October 21st
Time: 8am PT/11am ET/ 4pm BST
The panel will be addressing the following discussion points:
- Why SaaS Renewals Revenue is the lifeblood of business – for both Vendors and Partners!
- Secondly, best practices for ensuring partners maximize SaaS renewals revenue
- Ease of doing business for partners as it relates to SaaS renewals
- SaaS renewals KPIs that Vendors & Partners should share
- How to leverage your SaaS renewals process with partners to drive upsell/cross-sell
- Finally, audience Q&A (what’s your Top of Mind question – ask the panel)
Panel Speakers | Best Practice for Maximizing SaaS Renewals via the Channel
Stuart Campbell, Senior Manager, Renewals EMEA at Nintex
Stuart’s career spans over 26 years with numerous software vendors including JDA Software, Landesk and Infor. His passion for delivering growth can be seen in the world class customer experience he and his team deliver. With over 17 years experience in Software Renewals management, Stuart is currently Senior Renewals Manager with Nintex, where he is responsible for all Maintenance, Cloud, SaaS and Subscription renewals in his region.
Edmund H. Vasquez, Senior Manager, Global Service & Solutions at Extreme Networks
Edmund has worked in the hi-tech industry for over 20 years on both the product and services sides, in Sales operational roles. After spending 13 years at Cisco, he joined Extreme Networks in 2019 when they acquired Aerohive. Having managed global organizations, he has seen first hand the shift from on-premise solution selling to SaaS cloud solution selling. A shift that has involved moving from selling features and benefits, to understanding customer needs and selling specific value to individual customers, with constantly changing needs.
Maciej Danielski, Worldwide Inside Sales Manager at Channel Mechanics
Throughout his 15 years sales career, Maciej has worked in, with and through channel partners. He gained his renewals experience in a global recurring revenue management company and a software vendor. Maciej is the Inside Sales Manager at Channel Mechanics and the host of Channel Voices, the podcast for future channel leaders.
John Bird, Business Development, Channel Mechanics
Having recently joined Channel Mechanics in 2021, John is a channel programs expert having worked across multiple markets to help brands create and execute channel programs.