Channel Mechanics

Webinar | Partner Performance Dashboards for Tomorrow’s Channel Ecosystem

Channel Mechanics

Channel Leaders and program owners are faced with an ever growing number of variables in today’s channel eco-system.  First of all, the challenge of delivering an effective partner program is greater than ever. Compound this with the fact that winning partner mindshare in a crowded marketplace requires new and innovative methods of partner engagement.

All of this takes investment. As a result, vendors investing in their channel are always striving for better ways to report on how these investments are performing. Being in a position to measure partner performance requires the pulling together of many different data points from multiple systems. Examples include revenue or sales achievements, training, deal registrations, open opportunities and many more. Once centralized, these KPI’s need to be presented in a meaningful way to both the partner and the Vendor to track and share partner performance. This is where Partner Performance Dashboards shine for tomorrow’s channel.

Hear from channel leaders on how they are creating competitive advantage and winning partner mindshare through the use of partner performance dashboards. Channel Mechanics VP Sales John McArdle will be joined by Jeremy Butt, SVP, International and Strategic Alliance Partners for RingCentral, Balaji Subramanian, Global Channel Chief, SVP Channel Sales at IGEL and Kenneth Fox, CEO of Channel Mechanics as they discuss Partner Performance Dashboards for tomorrow’s channel eco-system.


Date: Tuesday, July 12th 2022

Time: 8am PST/11am EST/ 4pm BST

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The panel will be discussing the following points:

  • Firstly, Partner Performance Dashboard KPI’s
  • Secondly, overcoming data challenges associated with measuring partner performance
  • Empowering account managers to become sales focused
  • Improved business planning & more effective QBR’s
  • Winning Partner Mindshare
  • Key Takeaways
  • And finally, audience Q&A


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Panel Speakers | Partner Performance Dashboards for Tomorrow’s Channel Eco-System


Jeremy Butt, SVP, International and Strategic Alliance Partners for RingCentral

As SVP, International and Strategic Alliance Partners for RingCentral, Jeremy works to scale the business and enter new markets.  Previously he has spent 4 years as President International at Mitel running their International business (EMEA and APAC).  Jeremy has seen and been involved in tremendous changes in the market, for customers, vendors and the different routes-to-market across the whole of International.  He has over 25 years of go-to-market expertise, leading successful multinational teams with technology companies. Jeremy also served in the channel as Executive Vice President at Westcon-Comstor Group, where he was responsible for the value-added distributor’s EMEA business.  He has also held global channel and sales leadership roles with Avaya, Motorola, Cisco and Symbol Technologies.


Balaji Subramanian, Global Channel Chief, SVP Channel Sales, at IGEL

Balaji is extremely grateful for gaining 20+ years’ experience in the high-tech industry, working at companies such as Cisco, Adobe, Informatica, ServiceMax and currently at IGEL Technology. Bringing a strong breadth of experience in running businesses, Balaji’s roles include Finance, Sales Ops, Strategy Planning and Direct Sales. In addition, he has attained progressive and meaningful experience in Channel Sales & Alliances, building Partner programs for and working closely with VARs, Distributors, Regional System Integrators and Global System Integrators.


Kenneth Fox, CEO at Channel Mechanics

Kenneth is CEO of Channel Mechanics,  a globally recognized leader of channel program automation software. Software some of the world’s largest vendors are now utilizing to automate the delivery of their partner programs. Certainly, with a career spanning over 20 years in the ICT sector, Kenneth is an industry leader with extensive channel, technology and sales experience. Previously, he has held senior leadership positions at Nortel, Avaya, APC and IBM. He is recognized as a leader in implementing large scale channel, technology and business transformation projects.


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